Meta Ads Manager – Facebook & Instagram Lead Generation Specialist

I am looking for an experienced Meta Ads Manager/Facebook & Instagram advertising specialist to manage paid lead-generation campaigns for my real estate business. I need someone who can take ownership of the campaigns, not simply provide advice. You should be comfortable working directly inside Meta Ads Manager, launching campaigns, monitoring results, troubleshooting errors, testing creatives/audiences, and optimizing toward qualified leads at a reasonable cost per lead. About the business I am a real estate broker in North Carolina and also represent a major Dubai real estate developer for U.S. property investment roadshows. Our campaigns target people interested in: Dubai real estate investment Luxury Dubai properties Rental income opportunities Relocating/investing in Dubai Golden Visa opportunities U.S. residential real estate We are currently running Facebook and Instagram Lead Generation campaigns using Meta Instant Forms. Current project We have an upcoming Dubai Property Investment Roadshow in the New York/New Jersey market, and we need to generate as many qualified registrations and leads as possible within a short marketing window. The campaign is already built and running. I need someone who can immediately review the existing campaign, identify what is working/not working, fix any Meta Ads Manager issues, and optimize performance. Responsibilities Manage Facebook and Instagram campaigns in Meta Ads Manager Create and optimize Lead Generation campaigns Work with Meta Instant Forms Manage campaigns, ad sets and individual ads Test audiences, creatives, videos and messaging Optimize CPL while maintaining lead quality Analyze CTR, CPM, CPL, conversion rates and lead quality Identify and pause underperforming ads Scale winning ads/campaigns Troubleshoot Meta errors, delivery problems and rejected ads Develop retargeting campaigns Recommend new creative and audience tests Provide regular performance updates and recommendations Lead quality is extremely important I am not looking for someone who simply generates cheap leads. For real estate, I would rather have 20 genuinely interested prospects than 100 low-quality leads. You should understand how to optimize campaigns for people who are actually interested in buying or investing in real estate. What I am looking for Strong hands-on experience with: Meta Ads Manager Facebook & Instagram advertising Lead Generation Meta Instant Forms Real Estate Lead Generation Audience targeting Retargeting Creative testing Campaign optimization Real estate experience is strongly preferred. Experience with luxury real estate, international real estate, investment properties, or event registration campaigns is a major plus. Communication & reliability are extremely important I need someone who is: Responsive Proactive Reliable Hands-on Comfortable communicating regularly Able to identify problems without waiting for me to find them Willing to explain what they are doing and why I do not want someone who disappears for several days after launching a campaign. I want someone who can say: "This ad is performing well, this one isn't, here is the data, and here is what I recommend we do next." Please answer these questions in your proposal How many years have you personally managed Meta Ads? How much experience do you have generating real estate leads? Have you managed Meta Instant Form campaigns? Please provide 2–3 examples of campaigns you personally managed and the results. What was the approximate CPL and lead volume? How did you improve the campaigns? How do you optimize for qualified leads rather than simply cheap leads? How frequently do you monitor campaigns? What would you do during the first 48 hours after taking over our existing campaign? Please provide a screenshot, case study, or Loom walkthrough of a campaign you personally managed. You may hide confidential client information. Please do not send a generic proposal. I am specifically looking for someone with proven, hands-on Meta advertising experience who can start immediately. This can become an ongoing relationship for the right person, with additional campaigns and markets beyond the current New York/New Jersey roadshow.