Meta Ads Manager Needed for Digital Course Launch (Ongoing Work)

About me and what I do I'm a content creator and entrepreneur with over 15 million subscribers across YouTube, TikTok, Facebook and Instagram, built over 13 years. I'm now expanding into the education space, teaching people how to grow their own YouTube channels — including faceless channels — from zero to monetisation. What I sell I sell a digital course called Jamie's Mastery, priced at £199, teaching beginners and aspiring creators exactly how to grow a YouTube channel, including niche selection, content strategy, retention editing, monetisation and scaling. It's based entirely on my own real experience building multiple channels to millions of subscribers. The course is hosted on Kajabi, with a dedicated sales page already live, plus existing organic content (Instagram reels, YouTube videos, testimonials) available for ad creative. Who I specifically need I need someone who has genuine, proven experience selling online courses or digital education products specifically to a USA audience via Meta ads. This is not a general ecommerce or local business ads role — I need someone who deeply understands how Americans buy online courses, what messaging and offers convert in that market, and how US audiences respond differently to UK or other markets when it comes to education/course products. What you'll be responsible for: Setting up and correctly configuring the Meta Pixel on my Kajabi website, ensuring Purchase events track accurately Building, launching and scaling Meta campaigns (Facebook and Instagram) specifically targeting the USA Adapting and advising on creative for a US audience — tone, hooks, pacing, what resonates differently than other markets Writing and testing ad copy aimed at US buying psychology Structuring campaigns and audiences for testing, then scaling what performs Ongoing optimisation based on CTR, CPC, ROAS and conversion rate Scaling budget confidently on what works without needing me to micromanage Clear, plain-English reporting on performance and next steps About my situation I have a large, engaged audience and strong organic content, but limited hands-on experience running paid ads myself, especially into the US market specifically. I need someone who can take full ownership of this, understands the US course-buying audience inside and out, and can simply tell me what's working. Ideal experience Proven track record running Meta ads specifically for online courses/info products sold into the USA, with results you can share Understanding of US-specific ad compliance, payment expectations and buyer psychology for digital education products Experience with Kajabi (or willing to learn quickly) for pixel and tracking setup Proactive communicator, comfortable making decisions independently Budget Open to discussing hourly rate or monthly retainer based on experience and proposed approach. Looking for a long-term relationship if results are strong, with intent to scale spend significantly once profitable. To apply, please include: Specific examples of online courses/digital products you've sold into the US market via Meta ads, with results if possible How US audience targeting/messaging differs in your experience from other markets, in your own words Your proposed approach for the first 30 days on this account