Meta Ads Manager Setup Specialist

Posted 5 days ago

Worldwide

Summary

Meta Ads Manager Setup Specialist Needed, Telegram Ads Experience a big Plus Russian language only for all our ads so fluency in Russian and English is essential We are looking for an experienced Meta Ads Manager specialist to set up a paid advertising campaign exactly according to our defined campaign structure and specifications. This is primarily a technical campaign setup role. We already have the strategy, offer, funnel, creatives, audience logic, and testing structure defined. We need someone who can implement the campaign correctly inside Meta Ads Manager with strong attention to detail and in Russian language Telegram paid ads experience would also be a distinct advantage, as we will also be testing Telegram as a paid acquisition channel. Project Background We have launched a Russian-language women’s wellness digital product. Our ad campaigns will promote a low-priced entry product, the $9 “5-Step Reset”, targeted at Russian-speaking women outside Russia. The funnel is: Meta Ads → Kajabi landing page → $9 purchase → email nurture → subscription offer We will also be testing paid Telegram advertising as a parallel acquisition channel. What We Need We need an expert who can: * Set up the campaign correctly inside Meta Ads Manager * Follow our written specifications precisely * Configure campaign objective, ad sets, targeting, placements, budget, and ads * Ensure tracking, pixel, events, and conversion setup are correct * Confirm that the Kajabi landing page and Meta tracking are working properly * Set up an initial A/B test structure * Check that each creative is assigned correctly * Avoid unnecessary changes to the agreed campaign strategy * Provide a simple setup summary in English language once complete * Flag any technical issues that could prevent reliable campaign measurement Initial Campaign Structure The first Meta campaigns test will likely include: * Campaign objective appropriate for purchase/conversion testing * Russian-language campaign * Target audience: Russian-speaking women outside Russia * Geographic focus: selected countries outside the Russian Federation * Initial creatives: one static image and one short video / reel, or two defined positioning variants * Budget: approximately $25 per day per creative * Initial validation budget: approximately $300 over 6 days * Meta Advantage+ settings to be used only where we explicitly approve them * Placements and targeting to follow our written instructions Final campaign details will be provided in a written brief before setup begins. Required Skills You must have strong practical experience with: * Meta Ads Manager * Facebook and Instagram paid campaigns * Campaign, ad set, and ad-level setup * Pixel and conversion event checking * A/B testing structure * Landing page conversion tracking * Paid traffic to digital products * Troubleshooting Meta campaign setup issues Experience with Kajabi, Stripe, or similar checkout funnels is helpful. Additional Advantage: Telegram Paid Ads Experience We will also be testing paid advertising on Telegram as part of our acquisition strategy. Experience with Telegram advertising would be a distinct advantage, especially: * Setting up paid Telegram ad campaigns * Understanding Telegram targeting options and limitations * Driving traffic from Telegram to an external landing page * Tracking campaign performance from Telegram traffic * Working with Russian-language or Russian-speaking audiences on Telegram * Understanding how Telegram advertising differs from Meta advertising Meta Ads Manager expertise remains the primary requirement for this role, but Telegram paid ads experience would make a candidate significantly more attractive. Important Requirement We are not looking for broad strategic advice at this stage. We need someone who can implement the campaign carefully, exactly, and professionally. You should be comfortable working from a detailed brief and asking precise questions only where something is unclear. Deliverables The project deliverables are: 1. Review our campaign setup brief 2. Confirm any missing setup information 3. Check Meta Pixel and conversion event readiness 4. Set up the campaign in Meta Ads Manager 5. Set up the agreed ad sets and ads 6. Confirm that creatives, copy, links, tracking, and events are correctly configured 7. Provide a concise written summary in English language of the final setup 8. Flag any technical issues that could prevent proper campaign measurement 9. If applicable, advise on Telegram paid ads setup requirements and practical limitations Ideal Candidate The ideal person is: * Technically strong inside Meta Ads Manager -fluent in Russian and English languages * Detail-oriented * Careful with campaign structure * Comfortable following instructions * Experienced with small-budget test campaigns * Able to explain setup choices clearly * Able to work without overcomplicating the project * Familiar with paid acquisition for digital products * Ideally experienced with Telegram paid advertising Please Include in Your Reply Please answer the following in English language 1. How many Meta campaigns have you personally set up in Ads Manager? 2. Have you set up conversion campaigns for digital products before? 3. Have you worked with Kajabi, Stripe, or similar checkout funnels? 4. How do you normally verify that pixel and conversion tracking are working? 5. Are you comfortable setting up a campaign exactly from a written brief? 6. What information would you need from us before starting? 7. Do you have practical experience setting up or managing paid Telegram advertising campaigns? If yes, please briefly describe what you have done. Please also include examples of similar campaign setups you have completed. Engagement Type This is an initial fixed-fee setup project. If the setup is done well, there may be follow-on work for campaign monitoring, optimization, troubleshooting, Telegram paid ads setup, and future campaign setup.

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Intermediate
    Experience Level
  • $8.00

    -

    $10.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Facebook
Instagram
YouTube
Nice-to-have skills
Google Ads
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:2 days ago
  • Interviewing:
    11
  • Invites sent:
    30
  • Unanswered invites:
    14
About the client
Member since Nov 4, 2025
  • Thailand
    Cherngtalay Thalang Phuket4:00 AM
  • $15K total spent
    1 hire, 0 active
  • 265 hours

Explore similar jobs on Upwork

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo