Meta Ads Manager for Australia

**Meta Ads Manager Needed for Lead Generation — Australian Market** We are looking for an experienced **Meta Ads Manager** to manage and optimise **two advertising accounts** targeting the Australian market. This is an ongoing role requiring approximately **2 hours per day**. The primary objective is to generate a consistent volume of high-quality leads while improving cost per lead, conversion rates, targeting, creative performance, and overall return on ad spend. Our businesses operate in the following industries: * Energy-efficient products available through Australian government rebate programs * Water filtration products and services ### **Key Responsibilities** * Manage and optimise two Meta Ads accounts across Facebook and Instagram * Review campaign performance daily and identify opportunities for improvement * Build, launch, test, and scale lead-generation campaigns * Improve audience targeting, retargeting, exclusions, placements, and campaign structure * Allocate budgets effectively across campaigns, audiences, locations, and creatives * Reduce cost per lead while maintaining or improving lead quality * Develop creative testing strategies for ad copy, images, videos, hooks, offers, and landing-page messaging * Research Australian competitors, promotional offers, pricing strategies, and market trends * Identify new campaign angles and lead-generation opportunities * Monitor lead quality and recommend improvements to forms, qualification questions, landing pages, and follow-up processes * Provide clear performance updates, insights, and action plans ### **Required Experience** * Strong hands-on experience managing Meta Ads lead-generation campaigns * Proven ability to generate and scale leads in the Australian market * Strong understanding of campaign optimisation, budget allocation, audience testing, and creative testing * Experience working with local service businesses, home improvement products, rebate-driven offers, or similar industries * Ability to analyse performance using metrics such as cost per lead, conversion rate, lead quality, frequency, CPM, CTR, and cost per acquisition * Strong competitor and market research skills * Good written English and clear communication * Ability to work independently and proactively for approximately two hours per day Experience with **Australian government rebate programs, energy-efficiency campaigns, water filtration, home improvement, solar, HVAC, hot water systems, or related industries** will be highly regarded. *When Applying** Please include: 1. Examples of Meta lead-generation campaigns you have managed 2. Industries and markets you have worked in 3. Your experience with the Australian market 4. Your availability for an ongoing two-hours-per-day engagement We are looking for someone who can do more than monitor campaigns. You should be able to identify problems, recommend solutions, test new ideas, and actively improve campaign performance and business growth.