Meta Ads Media Buyer for Google Marketing Agency

We're looking for a highly experienced Meta Ads Media Buyer to help scale our marketing agency by generating qualified appointments with plumbing company owners. We are a Google Ads agency that helps plumbing businesses generate exclusive, high-quality leads. We're looking for someone who has already produced results for agencies selling marketing services—not someone who is learning on the job. If you've successfully generated booked calls for agencies, SMMA businesses, lead generation companies, SaaS, or B2B service businesses, we'd love to talk. If your experience is primarily ecommerce or local business lead generation, this position is likely not the right fit. About Us We help plumbing companies generate consistent, exclusive homeowner leads through Google Ads. Our ideal client is a plumbing business doing six or seven figures annually that wants to grow with a predictable lead generation system. Your role is to help us consistently acquire qualified plumbing business owners booking sales calls. Your Responsibilities Plan, launch, and scale Meta ad campaigns Develop creative testing strategies Create campaign structures that generate booked appointments Analyze performance and optimize based on data Test new offers, hooks, and messaging Work with our team on landing pages and funnels Recommend new creative concepts and marketing angles Continuously improve CPL, cost per booked call, and overall lead quality Bonus experience: Agency lead generation High-ticket appointment funnels GoHighLevel Meta Conversion API CRM integrations VSL funnels Webinar funnels Offer positioning Copywriting REQUIRED EXPERIENCE You MUST have experience generating leads for one or more of the following: Marketing agencies Google Ads agencies Facebook Ads agencies SEO agencies Lead generation agencies Business consulting B2B service businesses High-ticket service offers Please do NOT apply if your experience is limited to: Ecommerce brands Amazon stores Shopify brands Local businesses only Dropshipping REQUIRED WITH YOUR APPLICATION Applications without the information below will not be considered. 1. Case Studies Please do NOT send only screenshots of Ads Manager. For each case study, include: What was the business? What service were you selling? Who was the target customer? Monthly ad budget Campaign objective Funnel used Cost per lead Cost per booked appointment Close rate (if known) Biggest optimization that improved results Timeline We want context—not just numbers. 2. Ad Creatives Please include examples of ads you've actually run. Examples: Talking head videos UGC videos Founder videos Image ads Carousel ads Ad copy Video scripts We want to see the messaging behind the performance. 3. Landing Pages Include links or screenshots of landing pages you've used. Examples: VSL pages Application funnels Book-a-call pages Lead magnet pages Webinar pages 4. Your Biggest Win Tell us about the best campaign you've ever managed. Include: Industry Offer Budget Cost per lead Cost per booked call Revenue generated (if available) Biggest lesson learned What Success Looks Like You're someone who understands: Creative strategy Customer psychology Offer positioning Scaling campaigns Testing frameworks Lead quality over vanity metrics Marketing agencies and B2B customer acquisition You're constantly bringing ideas—not just making optimizations inside Ads Manager. Who We're Looking For Someone who: Thinks like a marketer, not just a media buyer Can explain WHY campaigns worked Understands business owners and their buying behavior Communicates clearly Is proactive with new ideas Is comfortable owning performance We're looking for a long-term partner who can help us build a predictable client acquisition machine. To Prove You Read This Start your proposal with: "More Plumbers." Then answer these questions: How many marketing agencies have you generated clients for? What industries were those agencies targeting? How much Meta ad spend have you personally managed? What was your lowest cost per booked appointment for an agency? What campaign structure do you typically use for cold traffic? If you joined tomorrow, what would be the first three things you'd audit? Share your best case study using the format above. Position Details Long-term opportunity Ongoing monthly work Performance-focused Flexible hours Opportunity for increased responsibility and bonuses based on results We're looking for someone who has already solved this problem before. If you can consistently generate qualified appointments for agencies, have the case studies to prove it, and can clearly explain your strategy—not just show dashboard screenshots—we'd love to hear from you.