Meta Ads Operator / Creative Testing Manager (Facebook & Instagram Ads)

Posted 2 weeks ago

Worldwide

Summary

Overview We are looking for a highly organized and detail-oriented Meta Ads Operator to manage advertising campaigns across a portfolio of eCommerce brands. This is not a traditional media buying role where you will be responsible for developing overall advertising strategy. We already have proven campaign structures and testing systems in place. Your primary responsibility will be launching creative tests, monitoring campaign performance, identifying winning ads, and pausing underperformers. If you enjoy working with data, following systems, and making daily optimization decisions, this role is a great fit. What You'll Be Doing Daily Campaign Management Review performance across multiple Meta ad accounts. Monitor active CBO campaigns. Ensure campaigns are spending properly and delivering correctly. Verify campaign structures and naming conventions are maintained. Monitor account health and flag any unusual activity. Creative Testing Launch new ad sets with fresh creative batches. Upload new video ads, images, hooks, and angles. Follow our testing framework and SOPs. Track performance of all creative tests. Identify winning and losing creatives. Optimization Pause underperforming ads based on KPI targets. Scale winning creatives according to company guidelines. Monitor CPA, ROAS, CTR, CPC, CPM, and conversion metrics. Ensure budgets are allocated efficiently. Maintain clean account structures. Reporting Update daily and weekly reporting sheets. Track creative winners and losers. Document learnings from tests. Communicate insights back to the creative team. What Success Looks Like A successful candidate will: Launch creative tests consistently. Quickly identify winning creatives. Efficiently cut losing creatives. Maintain organized ad accounts. Provide accurate reporting. Help improve account efficiency through strong execution. Required Experience Experience using Meta Ads Manager. Experience running or managing Facebook and Instagram advertising campaigns. Understanding of CBO campaign structures. Strong analytical skills. Comfortable working with spreadsheets and performance reports. Strong attention to detail. Ability to manage multiple ad accounts simultaneously. Nice to Have Experience with Shopify brands. Experience working with agencies or multiple brands. Experience using Triple Whale, Hyros, Northbeam, or similar attribution platforms. Understanding of creative testing frameworks. Compensation Remote position. Flexible schedule. Long-term opportunity. Competitive hourly rate based on experience. To Apply Please answer the following: How many Meta ad accounts do you currently manage or have managed in the past? What metrics do you primarily use to determine whether a creative should be scaled or paused? Describe your process for reviewing account performance each day. Have you worked with CBO campaign structures before? Please provide screenshots or examples of accounts you've managed. What is your expected hourly rate? Bonus: Include the word "Vector" at the beginning of your application so we know you read the entire job post.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Intermediate
    Experience Level
  • $10.00

    -

    $25.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Campaign Reporting
Budget Management
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:last week
  • Hires:
    1
  • Interviewing:
    15
  • Invites sent:
    16
  • Unanswered invites:
    1
About the client
Member since Jan 4, 2023
  • United States
    Buffalo6:31 PM
  • $1.5M total spent
    274 hires, 66 active
  • 121,713 hours
  • Sales & Marketing
    Small company (2-9 people)

Explore similar jobs on Upwork

Female Beauty Model for PhotoshootFixed-price‐ Posted 3 weeks ago
Fashion & Beauty
Female
Fashion Modeling
Amazon KDP Ads Management ExpertHourly‐ Posted 1 month ago
Amazon PPC
Campaign Management
Marketing Strategy
SEO Keyword Research
SEO Competitor Analysis

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo