Meta Ads Setup for Cleaning Company — Lead Gen Campaign Build ($350 Fixed)

I run a residential cleaning company serving Boynton Beach and the surrounding Palm Beach / Broward area. I need a one-time campaign build in Meta Ads Manager that I’ll run and manage myself afterward. My ad spend is $700/month, paid by me and separate from your fee. Target: 25–30 qualified leads per month at a CPL of $25 or under — homeowners within 40 miles of 33473 who want a quote. Scope — fixed $350: • Campaign build: structure, budget pacing for $700/month, bid strategy • Meta Pixel + Conversions API installed and tested • Geo targeting: 40-mile radius around 33473, trimmed to exclude water and non-serviceable areas • Retargeting audience from site visitors and video viewers • Instant lead form with qualifying questions (zip, home size, one-time vs. recurring, timeline) • Lead routing to [email / Google Sheet / CRM] in real time • A handoff Loom or doc: what to check weekly, when to adjust budget, when to leave it alone Requirements: • Meta ads experience with home services or local service businesses • Bonus if you’ve run ads in South Florida or a comparable competitive metro • Can show real CPL numbers from past accounts • Fluent in Business Manager, Pixel/CAPI, and Meta lead ad policies • Delivery within 7–10 days Please include: 1. One local service campaign you’ve built, with CPL and monthly spend 2. Whether $25 CPL is realistic in South Florida at $700/month, and what you’d expect instead 3. Your rate if I want ongoing optimization later