Meta Ads Specialist (AI Agency Experience Preferred) | Paid Trial → Long-Term Opportunity

We are a U.S.-based marketing and AI automation agency specializing in helping service-based businesses generate leads, automate follow-up, and book more appointments through Meta advertising, CRM automation, and AI technologies. We're looking for an experienced Meta Ads Specialist to join our team on an initial paid trial project. If it's a good fit, we'd love to continue working together long-term managing both our internal campaigns and future client advertising accounts. Initial Project This is a fixed-price paid trial project. Budget: $200 Fixed Price The first project will focus on building and optimizing one Meta lead generation campaign for our AI Agency. Rather than trying to advertise to every industry at once, we believe in dominating one niche first, proving the process, documenting the results, and then duplicating that system into additional industries. We're looking for someone who understands how to build scalable systems—not just launch ads. Responsibilities You'll be responsible for: Building high-converting Meta lead generation campaigns. Creating campaign structures, ad sets, audiences, and creatives. Optimizing campaigns to improve lead quality and reduce Cost Per Qualified Lead. Configuring and verifying Meta Pixel. Configuring and verifying Meta Conversions API. Integrating campaigns with GoHighLevel CRM (preferred). Ensuring leads flow correctly into our CRM and automation workflows. Monitoring campaign performance. Continuously testing and improving campaign performance. Clearly communicating recommendations and progress. Preferred Qualifications Experience with: Meta Ads Manager Meta Lead Generation Campaigns Meta Pixel Meta Conversions API GoHighLevel (Preferred) CRM Integrations B2B Lead Generation Local Service Businesses AI Automation Agencies (Strongly Preferred) SaaS Marketing (Preferred) High-Ticket Service Marketing (Preferred) You should understand how to market premium services—not just low-ticket e-commerce products. What We'll Provide We'll provide: Branding Creative direction Ad concepts Landing pages and/or Meta Lead Forms CRM workflows AI follow-up systems Sales process Campaign goals Ongoing communication You won't be expected to invent our business model—we've already built the offer. We need someone who can execute, optimize, and help us scale. Trial Deliverables During the paid trial, we'd like you to complete the following: Campaign Audit Review our current Meta setup. Identify strengths, weaknesses, and opportunities. Recommend improvements. Tracking Review Verify Meta Pixel. Verify Conversions API. Verify event tracking. Ensure proper event deduplication where applicable. CRM Integration Verify GoHighLevel integration. Confirm leads flow correctly. Test automation triggers. Verify lead tracking. Campaign Setup Build one complete lead generation campaign. Create campaign structure. Create ad sets. Create audiences. Build 2–3 ad variations using our provided creative assets. Recommend additional testing ideas. Campaign Optimization Monitor and optimize throughout the trial. Examples include: Budget adjustments Audience optimization Creative testing Copy improvements Placement optimization Cost Per Qualified Lead improvements Final Report At the end of the trial, provide a summary including: What was changed Why those changes were made Performance improvements Biggest opportunities moving forward Recommendations for scaling Operational Expectations We're looking for someone who communicates professionally and keeps us informed throughout the project. At the end of each reporting period, we'd like a brief summary including: Campaign worked on Date range Major optimizations completed Why changes were made Best-performing ad Worst-performing ad Biggest improvement Biggest concern Recommended next steps Recommended budget adjustments Pixel status Conversions API status CRM integration status Any technical issues encountered We're not looking for lengthy reports. We're looking for clear communication and thoughtful recommendations. Performance Expectations We evaluate success based on business results—not vanity metrics. Important metrics include: Lead Quality Cost Per Qualified Lead Campaign organization Optimization quality Communication Initiative Strategic thinking Lower Cost Per Click is great—but we'd rather generate qualified business-owner leads than simply cheap clicks. Long-Term Opportunity If the trial is successful, we'd like to continue working together long-term on: Our internal campaigns Additional service-industry campaigns Campaign optimization Future client advertising accounts New marketing initiatives Our goal is to build a long-term relationship with someone who can eventually become an important part of our marketing team. We are looking for someone who is comfortable starting with one niche, proving the campaign works, documenting the process, and then scaling it into additional service industries. We believe in mastering one vertical before expanding to the next. TO APPLY: Please answer the following: Examples of Meta campaigns you've personally managed. What industries have you worked with? Have you worked with AI Automation Agencies, SaaS companies, or B2B service businesses? If so, please explain. Describe your experience with GoHighLevel. Describe your experience with Meta Pixel and Conversions API. What is your process for lowering Cost Per Qualified Lead? Have you built campaigns specifically for lead generation rather than e-commerce? Share one campaign you're most proud of and explain why it was successful. If you were responsible for scaling an AI automation agency from 0 to 100 clients using Meta Ads, what would your overall strategy be? (A brief overview is perfectly fine.) Please begin your proposal with: "META2026" This confirms you've read the entire posting. Compensation $200 Fixed-Price Paid Trial Long-term opportunity based on performance. Opportunity to manage both our own Internal Agency campaigns and future client advertising accounts. What We're Looking For We're not looking for someone who simply launches ads and hopes for the best. We're looking for someone who understands marketing strategy, customer psychology, lead generation, campaign optimization, and long-term growth. We value people who: Think strategically Communicate clearly Take ownership Continuously improve Solve problems proactively Care about generating real business results If that's you, we'd love to hear from you.