Meta Ads Specialist & Creative Strategist

About the Role I’m looking for a highly experienced Meta Ads Specialist / Media Buyer & Creative Strategist based in the Philippines to join my growing digital marketing agency on a long-term basis. I’m looking for someone who can take full ownership of the Meta/Facebook & Instagram advertising function for our clients. This is not a basic campaign-management role. I need someone who genuinely understands Meta Ads from the inside out and can independently manage campaigns, troubleshoot issues, develop creative strategies and continuously improve performance. What You’ll Be Responsible For Meta Ads Management Build, launch and manage Meta/Facebook & Instagram advertising campaigns Campaign structure, objectives, audiences, targeting and retargeting Pixel, Conversions API, events and tracking setup Custom audiences, lookalikes and retargeting funnels Lead generation, conversion and appointment-booking campaigns Geographic/location targeting and campaign segmentation Budget allocation and scaling A/B testing and campaign optimization Troubleshooting rejected ads, account issues, tracking problems and delivery issues Analyze campaign performance and make data-driven decisions Stay up to date with Meta’s latest changes, features and best practices Creative Strategy & Production You will also be responsible for the creative side of our campaigns, including: Developing ad creative concepts and angles Writing ad copy, hooks, headlines and CTAs Creating static image ads Creating/recommending video ad concepts Working with existing footage/assets when available Understanding what makes an ad stop the scroll Creating multiple creative variations for testing Continuously developing new creative angles based on performance data You don’t necessarily need to be a professional graphic designer or video editor, but you must be capable of producing high-quality ad creatives yourself using tools such as Canva, Photoshop, CapCut, Adobe or AI creative tools. What I’m Looking For The ideal candidate: Has 3+ years of hands-on Meta Ads experience Has managed real client/business ad accounts Has experience managing multiple accounts simultaneously Understands Meta Ads Manager at an advanced level Has strong knowledge of campaign structure, targeting, tracking and optimization Understands creative testing and performance marketing Can independently identify problems and find solutions Is comfortable working with international clients/businesses Has strong English communication skills Is highly proactive and doesn’t need to be micromanaged Can take ownership of results rather than simply following instructions Big Advantage Candidates who have: Previously worked directly for Meta Worked with a Meta partner/agency Managed significant monthly advertising budgets Managed lead-generation campaigns for service businesses Experience with multiple industries and international markets will be strongly preferred. Please note: I am not specifically looking for someone simply because they are from the Philippines. I’m looking for the best person for the role, and Philippine-based candidates with the right experience are encouraged to apply. How We Work You will work closely with me initially while we establish our processes. My goal is for you to eventually be able to take a client brief and independently handle: Strategy → Campaign Setup → Targeting → Creative Concepts → Ad Creation → Launch → Testing → Optimization → Reporting I don’t want someone who waits for me to tell them exactly what button to press. I want someone who can say: “Here’s what I think we should test, here’s why, here’s how I’ll structure the campaign, and here’s what the data is telling us.” Long-Term Opportunity This is intended to be a long-term position, not a one-off project. As the agency grows and we bring on more clients, there will be opportunities for increased responsibility and compensation. Application Questions Please answer ALL of the following questions in your proposal: How many years of experience do you have managing Meta Ads? How many Meta ad accounts are you currently managing? What is the largest monthly ad spend you have personally managed? Have you ever worked directly for Meta? If yes, what was your role and for how long? What types of businesses/industries have you run ads for? Give me 2–3 examples of campaigns you personally managed, including the objective, approximate ad spend and results. Are you able to create the actual ad creatives yourself (static + video), or do you normally work with a separate designer/editor? What tools do you use for creative production? How do you approach testing new creatives when an existing campaign starts declining? What is your preferred hourly rate? Important Screening Question In your first 7 days with a new client, what are the first things you would audit before launching or changing any Meta campaigns? Please provide specific details in your answer. I’m looking for someone who understands the strategy, technical setup, creative and performance side of Meta Ads, not just someone who knows how to navigate Ads Manager. Please Include Please include examples, screenshots or case studies of campaigns you have personally managed where possible. Remove any confidential client information. I am looking for someone who can become a key part of the agency and take genuine ownership of our clients’ Meta advertising. If you’re genuinely advanced with Meta Ads and believe you can take ownership of this entire function, I’d love to hear from you.