Meta Ads Specialist (3-Month Contract)

Rhinestone is a rapidly growing alcohol-free brew brand born in the high desert of Arizona. Built on western heritage, adventure, and authentic storytelling, we're looking for a Meta Ads Specialist to help us scale our paid social efforts over the next 90 days. About Rhinestone Rhinestone is an alcohol-free brew with 0.0% ABV, 5 calories, 0 carbs, and gluten-free ingredients. We are currently distributed throughout Arizona in retail locations, bars, restaurants, and specialty accounts. Our organic content engine is already producing strong results, and we're looking for a Meta specialist who can maximize performance through strategic media buying, audience development, testing, and optimization. Scope of Work We are seeking a contractor for an initial 3-month engagement to: Audit current Meta advertising efforts Develop a paid social strategy aligned with brand goals Build and optimize Meta campaigns Create audience segmentation and retargeting funnels Improve ROAS and customer acquisition Build testing frameworks for creative, copy, and offers Manage campaign budgets and performance reporting Provide recommendations on creative direction and messaging Collaborate with our internal content team to leverage existing content assets Support retail growth, ecommerce sales, and brand awareness initiatives Ideal Experience 3+ years managing Meta advertising campaigns Proven ecommerce and consumer packaged goods experience preferred Experience scaling emerging brands Strong understanding of conversion tracking and attribution Experience with Shopify integration Experience with Klaviyo is a plus Ability to communicate strategy clearly and provide actionable recommendations Proposal Requirements Please include: Brief introduction and relevant experience Case studies or examples of brands you've scaled Overview of your Meta advertising process Recommended strategy for a growing consumer brand Estimated monthly management fee Suggested deliverables over a 3-month engagement Deliverables Campaign setup and management Monthly performance reports Audience development strategy Creative testing roadmap Recommendations for scaling and optimization Ongoing communication and strategy support This engagement may extend beyond the initial 3-month contract based on performance and fit.