Meta Ads Specialist for BCBA Recruitment Lead Generation

We are ABA Cruit, a recruiting company focused on connecting Board Certified Behavior Analysts (BCBAs) and other ABA professionals with career opportunities in the United States. We are looking for an experienced Meta Ads specialist to build and optimize a paid advertising campaign designed to generate qualified BCBA candidate leads. The goal is not simply to generate cheap leads. We need actual BCBAs and relevant ABA professionals who are open to hearing about new job opportunities. The project will include: Campaign strategy and setup Audience and geographic targeting strategy Facebook and Instagram ad campaigns Lead form or landing-page funnel recommendations Ad copy and creative strategy Testing multiple audiences and creative angles Campaign optimization based on qualified candidate quality, not just cost per lead Clear reporting on spend, leads, qualified leads, and cost per qualified lead We prefer someone with proven experience in Meta lead generation. Experience with recruiting, healthcare staffing, behavioral health, or other hard-to-recruit professional audiences is a major plus. Important: Our current Meta advertising access may have a restriction that needs to be reviewed. We are looking for someone who understands Meta Business Manager and advertising-access issues and can advise on the proper compliant setup. We are not looking for methods that bypass Meta restrictions. When applying, please answer: What is the closest campaign you have managed to this type of recruiting campaign? What was the ad spend and what measurable results did you achieve? How would you approach targeting a niche audience such as BCBAs in specific U.S. states? What would you need from us before launching? Please explain what your proposed price includes and what ongoing management would cost after the initial period. Please include real examples or screenshots of results where possible, with confidential client information removed.