Meta Ads Specialist for DTC Ecommerce Brand (Ongoing, Mid-6-Figure Spend)

Summary We are hiring a Meta Ads specialist to manage and scale a portfolio of brands, primarily DTC ecommerce with one SaaS product. The primary focus is SwimOutlet, our flagship ecommerce brand. This is an ongoing role for someone who can own Meta performance end-to-end: campaign management, optimization, creative strategy, testing, and reporting. You'll work directly with our CMO and collaborate closely with our in-house social, creative, and merchandising teams. We want a proactive, inquisitive operator who takes initiative, proposes new structures and tests, and has genuine command of creative, not just media metrics. The ideal candidate has managed mid-6-figure monthly Meta budgets and has a proven record of scaling profitably while holding accounts to efficiency targets. Key responsibilities • Manage and optimize Meta Ads across the portfolio, with SwimOutlet as the priority • Own campaign structure, audience strategy, and budget allocation • Drive creative strategy: identify what to test, write clear briefs, and give our in-house production team specific, data-backed recommendations • Collaborate with the team on creative testing across angles, hooks, formats, offers, and landing page hypotheses • Monitor performance daily and iterate based on results • Build and maintain a testing roadmap and proactively propose new experiments and account structures • Support reporting and performance analysis, including attribution and incrementality thinking • Manage to MER and CAC targets, not just top-line growth • Collaborate closely with our in-house social, creative, and merchandising teams What we're looking for • Strong record scaling Meta Ads for ecommerce brands (required) • Comfortable managing mid-6-figure monthly budgets (required) • Deep understanding of creative: you can look at an ad and explain why it works, then brief the next one (required) • Proactive and inquisitive, with a track record of suggesting new tests and structures rather than waiting for direction • Strong grasp of attribution and measurement (Northbeam strongly preferred, Triple Whale or similar a plus) • Owns both strategy and execution, not just reporting or advising • Organized, detail-oriented, communicates clearly and directly • Collaborative, comfortable working inside a team rather than in a silo • Individuals only, no agencies • Extra consideration for people capable of producing your own test creative using AI tools (Seedance 2.0, Nano Banana Pro, Canva, or similar) to accelerate testing. Not required, we have an in-house production team, but a strong plus. Collaboration and communication • Comfortable working in EST • Available for a standing weekly call • Flexible for occasional ad-hoc calls • Responsive and comfortable working asynchronously via Slack To apply, please include • A 2 to 3 sentence teardown of any current public Meta ad of your choice: what's working and what you'd test next. Please put this at the top of your reply. • 2 to 3 examples of Meta accounts you've helped scale (spend level and results where possible) • Your experience with attribution tools (Northbeam, Triple Whale, etc.) • Your current availability This is a long-term opportunity for the right person. We value operators who take initiative, bring ideas, and execute consistently at a high level