Meta Ads Specialist

We are a direct-to-consumer womenswear brand in India, selling contemporary Indian clothing through our own Shopify store and Instagram. We are looking for one person who can own both sides of our growth: the content that goes out, and the paid campaigns that carry it. Most people do one or the other. We want someone who understands that in fashion, they are the same job. WHAT YOU WILL DO Content - Plan and maintain a monthly content calendar for Instagram - Write and storyboard reels, from hook to CTA - Direct what we shoot, so the footage works for both organic and paid - Write captions and copy that sound like a brand, not a catalogue - Keep an eye on what is working in the category and adapt fast Meta Ads - Build and run campaigns end to end: structure, targeting, placements, optimisation events, budgets - Test creative systematically and tell us what won and why - Manage the pixel and event setup alongside our Shopify stack - Report weekly on what moved and what you are changing next WHAT WE ARE LOOKING FOR - 3+ years running Meta ads for D2C ecommerce, with fashion or apparel experience - A real portfolio of content you have made or directed. Show us reels, not decks - Indian market experience. You should understand COD, RTO and how Indian shoppers actually buy clothes online - Someone who has worked with small budgets and made them count - Direct, honest reporting. If something is not working we want to hear it early WHAT WE ARE NOT LOOKING FOR - Agencies. We want to work with one person, not an account manager - Anyone who guarantees results before seeing the business - Generalists who also do SEO, websites and app development ENGAGEMENT Starting part-time with room to grow into a longer, larger engagement if it works well both ways. We are a small team and we move quickly. TO APPLY Send us: 1. Two or three examples of content you made or directed for a fashion or lifestyle brand 2. One campaign you ran that you are proud of, and what you changed to make it work 3. Your availability and rate We will share full account access and numbers with shortlisted candidates.