Meta Ads Strategy & Setup: Luxury Jewelry (upscale price point)

We are a luxury jewelry brand with price points starting at $1,000 and above. We have an engaged but small audience on social media, and we need assistance in converting this audience into direct e-commerce sales. We require a strategy setup and implementation for a Meta Ads campaign (including Instagram and Facebook). This is a test budget and not a long-term retainer at this time. We are looking for someone who understands luxury psychology and high-ticket selling. Our expectations are as follows: - Achieve our first sale within the first 30 days - Grow our following by 20% within the first 30 days - Implement audience segmentation - Allocate the budget effectively across the awareness, consideration, and conversion stages. we provide the following - brand guidelines and tone of voice - product photography - pixel data - clear product/collection brief Must Have - 3+ years running meta ads specifically - Portfolio showing 2-3 luxury, jewelry, or $1k + AOV e-commerce clients - Understand shopify + meta pixel integration (we are on shopify) - Can explain conversion tracking and custom audiences (not just reach metrics) - Available to start within 7 days