Meta Ads Tracking Audit & Testing

I’m looking for a Meta Ads specialist to audit my current setup, confirm my tracking is working correctly, and help run a small, low-budget testing campaign for my skincare brand. This is not a scaling project yet. The first priority is making sure Meta, Shopify, Pixel, Conversions API, and key events are set up correctly before spending more on ads. What I need: Audit Meta Business Manager, ad account, Pixel, dataset, and events Confirm Meta Pixel and Conversions API are installed correctly on Shopify Check key events: View Content, Add to Cart, Initiate Checkout, Purchase, and email/lead signup if applicable Identify duplicate, missing, or incorrectly firing events Review domain verification, aggregated event measurement, and attribution settings Confirm whether the account is ready for conversion campaigns Recommend a simple low-budget Meta testing structure Set up and/or manage initial A/B tests for creative, messaging, hooks, audiences, and landing pages Explain findings clearly and provide practical next steps Brand context: I own an esthetician-developed skincare brand focused on barrier-first, acne-safe age-management skincare for breakout-prone, sensitive, hormonal, and reactive skin. I want thoughtful testing around real customer pain points, not generic beauty advertising. Ideal fit: Strong Meta Ads Manager experience Shopify tracking experience Pixel and Conversions API troubleshooting experience Comfortable with small-budget testing Beauty, skincare, wellness, or DTC experience preferred Clear communicator who can explain what is working, what is broken, and what should be tested first Please include: Your experience with Shopify and Meta tracking audits Whether you work with Pixel and Conversions API What you would check before launching conversion ads How you would structure a low-budget A/B test Your rate for an initial audit or setup review I’m looking for someone detail-oriented and practical. I do not want to increase ad spend until tracking and setup are confirmed..