Meta Ads & Tracking Setup Specialist (Half-Day Intensive)

Job Type: Short-Term Project / Contract Duration: 1 Day (4-Hour Block) Compensation: $125 total for the session Company Description: My Book Box Buddy (MBBB Kids, LLC) is an early childhood literacy and "learning through play" brand based in Metro Atlanta. We have successfully proven our physical product with real-world, in-person sales. We are now scaling our business by launching our first online lead-generation campaign to build an email waitlist of 2,000 families. Project Overview: We are looking for a tech-savvy individual with hands-on experience in Meta Ads Manager and WordPress to help us execute a 4-hour technical setup intensive. You will not need to design graphics or write ad copy. The founder has a complete Master Guide, a finalized budget ($10/day), landing page copy, and all creative assets (a 30-second high-tempo jingle video, an explainer video, and static images) fully organized and ready to go. Your sole job is to handle the digital plumbing and ensure everything is tracked perfectly. Key Responsibilities: (What We Will Do in 4 Hours) Meta Pixel & WordPress Integration: Connect our WordPress website to the Meta Events Manager (using a partner integration or header plugin). Custom Event Tracking: Use the Meta Event Setup Tool to properly configure a "Lead" tracking event on our specific post-subscription "Thank You" page. Campaign Structural Build: Set up a "Leads" campaign objective in Meta Ads Manager using Advantage Campaign Budget ($10/day) targeted nationwide. Ad Set & Creative Deployment: Build out the ad set targeting parent/early education demographics and configure a Dynamic Creative ad slot utilizing our provided videos, headlines, and images. Testing: Run a test conversion to verify the Pixel fires correctly before going live. Qualifications Familiarity with the Meta Business Suite and Meta Ads Manager backend. Basic dashboard fluency with WordPress (knowing how to navigate plugins or inject header code). Strong communication skills—must be comfortable explaining the setup steps to the founder. A major or minor in Marketing, Information Systems, or Business is a plus, but proven experience matters most.