Meta Ads management long-term

We are a growing cleaning company generating inbound leads through Meta (Facebook/Instagram) ads and a structured sales funnel. We are looking for an experienced Meta Ads specialist to take over the ongoing management, optimization, and scaling of our ad account. Our current ad spend is approximately $5,000/month, and we are ready to scale — but only with the right person who can maintain strong lead quality while improving performance. Scope of Work: Ongoing management of Meta Ads campaigns (campaigns, ad sets, creatives) Continuous testing and optimization of targeting, creatives, and offers Performance monitoring and KPI improvement (CTR, CPL, lead-to-call rate, cost per booked job) Funnel performance analysis and recommendations Audience expansion and scaling strategies Pixel and event tracking monitoring and optimization Weekly or bi-weekly reporting with clear insights and action steps Ideal Candidate: Proven experience managing and scaling Meta Ads for lead generation Experience with service-based businesses (cleaning, home services, local businesses is a strong plus) Strong understanding of full-funnel performance (not just ads, but lead quality and conversion) Data-driven decision making and testing mindset Ability to communicate clearly and proactively Deliverables: Ongoing campaign management and optimization Regular performance reports (weekly or bi-weekly) Clear roadmap for scaling ad spend efficiently Availability for a monthly strategy call (30–45 minutes) To Apply: Please include: Examples of accounts you currently manage or have scaled Results achieved (CPL, ROAS, volume, etc.) Your approach to managing and scaling lead generation campaigns Your monthly management fee and what it includes We are looking for a long-term partner who can take ownership of the ad account and help us scale profitably.