Meta App UA Consultant — Scale Sub-$5 CPI Installs (Creative Already Built)

We're a Tokyo-based consumer app studio running a portfolio of subscription apps. Strong direct-response DNA in-house (founder previously built and exited a paid-social ad agency). We have our creative pipeline fully locked — high-volume, AI-native production, dozens of ad variants per app on demand. What we want is a media buyer who can take that creative and scale it profitably on Meta. This is a buying/scaling role, not a creative role. You won't be making ads. You'll be running the account, structuring campaigns, and driving installs down and volume up. What you'll own Meta campaign structure, bidding, and budget scaling for app-install / in-app-subscription objectives Getting CPI to target and holding it as spend scales Audience, placement, and bid strategy testing against our creative slate Feeding structured creative signal back to our production team (what's fatiguing, what to iterate) Clean reporting on CPI, install→trial, trial→paid, and blended CAC You're a fit if you Have scaled mobile app spend on Meta into 5–6 figures/month and can show it Have a track record of hitting sub-$5 CPI at real volume (we'll ask for specifics — accounts, verticals, spend levels) Live in RevenueCat / Superwall / MMP-style attribution and think in LTV, not just CPI Know app subscription funnels (hard paywall, trial mechanics) cold Are self-directed and move fast Nice to have Experience across health/wellness, self-improvement, or habit-app verticals TikTok buying as a secondary channel Engagement Starts at $1,000/month for ~40 hours — a lean trial month so we can both see the fit. This scales up fast: as we prove out CPI and open budget, hours and scope expand across a growing portfolio of apps. We'd rather find one strong buyer to grow with than churn through cheap ones. If you deliver, there's a lot of room here. To apply Skip the template pitch. In 3–4 lines tell us: the lowest sustained CPI you've held at scale, on what vertical, at what monthly spend — and how. We read every real answer.