Meta Business Center and Ads Setup for Small Business

Summary We're a luxury fashion and lifestyle brand looking for an experienced Meta advertising specialist to build and manage our paid social infrastructure from the ground up. This is a technical and strategic role, not a generalist social media position. You'll be responsible for full Meta Business Manager setup (pixel, CAPI, catalog, tracking architecture), campaign strategy across our product categories (Couture, RTW, Home, Accessories), ongoing optimization, and structured performance reporting. Creative production is handled separately; your focus is architecture, targeting, and performance. We're planning an initial 3-month engagement to build the system properly before evaluating long-term scope.