Meta CAPI & Pixel Cleanup and Configurations for Online Course Provider

We are looking for a technical tracking expert to audit, configure, and optimize our Meta (Facebook) tracking infrastructure. The goal is to ensure our Meta Ads Manager is receiving clean, deduplicated, and accurate event data (both browser-side and server-side) to maximize the performance of Meta’s optimization algorithm. If you live and breathe Event Match Quality scores, deduplication keys, and server-side tagging, we want to talk to you. Key Responsibilities Meta CAPI Setup: Configure Meta Conversions API (CAPI) via server-side tagging (e.g., Google Tag Manager Server-Side, Stape.io, or native platform integrations). Meta Pixel Optimization: Ensure the traditional browser Pixel is tracking cleanly alongside the server-side setup. Event Deduplication: Implement robust deduplication (using event_id or event_name) to ensure zero double-counting of actions. Advanced Matching: Maximize Meta's Event Match Quality score by safely passing high-quality customer parameters (hashed emails, phone numbers, etc.). Custom & Standard Events: Map out and configure the entire funnel (e.g., PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase) alongside any custom events specific to our business model. Testing & QA: Thoroughly test the setup using Meta Events Manager and browser extensions to verify data accuracy.