Meta Conversion API - Lead Generation Company

We are looking for an experienced Meta Ads tracking and Conversion API expert to help us improve lead quality and better train Meta’s algorithm based on real conversion outcomes. We currently generate leads through Meta Ads, where we qualify and route leads for firms. Right now, we want Meta to optimize beyond just form submissions or basic leads. We need help setting up a cleaner conversion tracking system so Meta can understand which leads actually become qualified, signed, or accepted cases, and which leads are poor quality, unqualified, duplicate, unreachable, or rejected. What We Need Help With: - Audit our current Meta Pixel / Conversion API setup - Confirm events are firing correctly from our landing pages and CRM/funnel - Set up server-side Conversion API tracking properly - Help us send higher-quality offline or CRM-based conversion events back to Meta Create events for outcomes such as: - Lead submitted - Contacted - Qualified lead - Signed retainer / converted case - Rejected / unqualified lead - Duplicate or bad lead - Improve event matching quality using available customer data - Make sure events are deduplicated properly between Pixel and CAPI - Help structure events so Meta optimizes toward real case quality, not just cheap leads - Review our attribution, event priorities, and Meta Events Manager setup - Provide clear documentation so our team understands how the setup works Our Current Stack May Include: - Meta Ads - Landing pages / funnels - GoHighLevel or similar CRM - Google Tag Manager - Server-side tracking or direct API integration Ideal Candidate: You should have proven experience with: - Meta Conversion API - Meta Pixel and Events Manager - Offline conversions / CRM conversion tracking - Lead generation funnels - Deduplication using event IDs - Advanced Matching - Webhooks and API-based event sending - Debugging Meta tracking issues - Helping ad accounts optimize for lead quality, not just lead volume Experience with legal, insurance, home services, finance, or other high-ticket lead generation industries is a big plus.