Meta Ad Creation and Marketing Specialist

We are BAMF, a small but growing e-commerce brand creating unique journals, planners, and gift products with a distinctive aesthetic that blends self-expression, dark humor, bookish themes, and collectible designs. We're looking for an experienced paid social strategist who can help us grow new customer acquisition through Meta advertising. We are **not** looking for someone to simply manage ad campaigns. We need a partner who can help us determine: * What content and creative assets we should produce * Which customer audiences we should target * What messaging, hooks, and offers are most likely to convert * How to structure and optimize campaigns for sustainable growth Our team handles product creation, photography, and video production internally. We need someone who can provide clear creative direction, develop testing strategies, and turn our content into profitable campaigns. Responsibilities include: * Auditing our current website, products, and social channels * Developing a paid social strategy focused on new customer growth * Creating creative briefs, hooks, messaging angles, and content recommendations * Building, managing, and optimizing Meta ad campaigns * Analyzing campaign performance and translating data into actionable recommendations * Advising on expansion opportunities across TikTok, YouTube, and Pinterest Requirements: * Proven experience scaling e-commerce brands with Meta ads * Strong understanding of creative testing frameworks and customer acquisition * Experience with Shopify, Meta Pixel, Conversion API (CAPI), GA4, and attribution tools * Ability to communicate strategy clearly to a team with little advertising experience * Portfolio, case studies, or verifiable results preferred Our goal is simple: we'd rather invest in an expert who can help us avoid costly trial and error than spend months learning through failed campaigns.