Meta Ad Expert Needed

We are looking for an experienced Meta Ads performance marketer to optimize an existing lead generation campaign....not someone to simply launch new ads. Our current stack: * Meta Facebook & Instagram Ads * GoHighLevel (GHL) CRM & Marketing Automation * High-intent audience data integrated into our campaigns * Lead generation for B2B services Your primary objective is to reduce our Cost Per Opportunity (CPO) while maintaining or improving lead quality. We're looking for someone who has a proven process for improving performance through: * Creative testing (UGC, static images, video, hooks, angles) * Offer optimization * Landing page and instant form optimization * Audience testing and segmentation * Campaign structure and budget optimization * Copywriting and messaging improvements * A/B testing methodology with data-driven decisions * Scaling winning campaigns This is not a project for someone who simply duplicates ads or changes targeting. We want someone who understands the entire acquisition funnel and knows how to systematically improve conversion rates and lower CPO. When applying, please include: 1. Examples of campaigns where you significantly reduced CPO or CPA. 2. Your testing framework (creative, offers, audiences, forms, etc.). 3. Industries you've generated leads for. 4. Your favorite Meta Ads optimization strategies that consistently move the needle. 5. Any experience with GoHighLevel and lead generation funnels. If you're someone who enjoys analyzing data, testing relentlessly, and finding profitable improvements, we'd love to talk.