Meta (Facebook & Instagram) Ads Expert for eCommerce & Lead Generation

We are looking for an experienced Meta Ads specialist to manage and optimize Facebook and Instagram advertising campaigns for our business. Responsibilities: - Plan and execute full-funnel Facebook and Instagram ad campaigns - Conduct audience research and build effective targeting strategies - Set up and verify Meta Pixel and conversion tracking - Optimize campaigns to improve ROAS and reduce CPA - Perform A/B testing of creatives, audiences, and campaign settings - Monitor key performance metrics including CTR, CPM, CPA, and ROAS - Scale high-performing campaigns while maintaining profitability - Provide regular performance reports with insights and recommendations Requirements: - Proven experience managing Meta Ads for eCommerce and/or lead generation - Strong understanding of Meta Ads Manager and Meta Pixel - Experience with conversion tracking and campaign optimization - Ability to analyze performance data and make data-driven decisions - Excellent communication and attention to detail Please include examples of Meta ad campaigns you have managed, the industries you've worked with, and the results you achieved.This is appropriate for Upwork and should attract experienced Meta Ads freelancers.