Meta/Facebook/Instagram Ads Setup & Reporting for Small Local Businesses

Hi! Big Horn Advertising is looking for an experienced Meta Ads Expert to help us set up paid Facebook and Instagram ad campaigns for small local businesses. We already have a VA team and use our Big Horn Digital Assistant, powered by ChatGPT, to prepare business details, ad content, and reporting notes. We need someone who knows Meta Ads Manager well and can help us set up campaigns correctly, choose the right campaign objective, audience, placement, and budget, then pull simple reports after the ads are complete. This is a behind-the-scenes role. There is no direct client communication. We have two types of campaigns: 1. Annual Member Ads: Each Big Horn member receives one paid ad campaign per year. These are small-budget ads, usually around $10 ad spend, meant to create local awareness, reach, and engagement. 2. Client-Paid Campaigns: Some clients will pay for larger campaigns with a minimum ad spend of $100. These may need more strategy, setup, monitoring, and reporting. We are open to someone who can do the work directly, train our VA team, or both. Ideally, this person can help us build a simple repeatable process our team can follow. Experience with Google paid ads would be helpful for future needs, but Meta ads are the main focus right now. Responsibilities - Set up Facebook and Instagram ad campaigns through Meta Ads Manager - Use content and business details provided by our Big Horn Digital Assistant - Choose the best campaign objective, audience, placement, and setup - Help small-budget member ads perform as well as possible - Help with larger client-paid campaigns when needed - Pull results after campaigns are complete - Add reporting details into our internal system so our VA team can prepare client reports - Train our VA team on proper setup, management, and reporting - Create simple training videos, written steps, or checklists when helpful - Help us build a repeatable system for future campaigns Good Fit: We are looking for someone who: - Has hands-on experience with Meta/Facebook/Instagram ads - Understands Meta Ads Manager - Has experience with small local business campaigns - Can explain things clearly to a remote team - Is comfortable working with an India-based VA team - Can work independently and also train others - Is comfortable using ChatGPT or AI-supported workflows - Has strong English communication skills - Bonus: Experience with Google paid ads Work Style - Remote - Flexible hours - Open to different countries and time zones - Open to contractor, consultant, trainer, or project-based support - No direct client contact - May start by helping directly while training our team