Meta (Facebook & Instagram) Ads Campaign Optimization & Catalog Ads Expert Need

We are looking for an experienced digital marketing tracking specialist to help us improve our website analytics, conversion tracking, and product visibility. Scope of Work 1. Meta (Facebook) Server-Side Tracking Setup Configure Meta Conversion API (CAPI) Implement server-side event tracking Ensure accurate tracking of key events: Page View View Content Add to Cart Initiate Checkout Purchase Lead Submission Resolve event duplication and tracking issues Verify tracking using Meta Events Manager 2. Facebook Catalog Setup Create and configure Facebook Commerce Catalog Connect product feed from website/eCommerce platform Configure product synchronization Ensure products are properly categorized and approved Prepare catalog for Dynamic Product Ads (DPA) 3. Google Search Console Setup Verify website ownership Submit XML sitemap Configure indexing settings Identify and fix crawl/indexing issues Review Core Web Vitals and performance reports Provide recommendations for improving search visibility Deliverables Fully functional Meta Conversion API setup Working Facebook Product Catalog Properly configured Google Search Console Documentation of configurations completed Brief report outlining issues found and fixes applied Requirements Proven experience with Meta Pixel & Conversion API Strong knowledge of Facebook Commerce Manager and Catalogs Experience with Google Search Console Familiarity with Shopify, WooCommerce, WordPress, Odoo, or custom websites Ability to troubleshoot tracking and indexing issues