Meta / Google Specialist

Responsibilities Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns. Manage Google Ads, including Performance Max, Search, Shopping, and Display campaigns. Set up and optimize conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API. Develop and execute retargeting strategies. Continuously test audiences, creatives, copy, and landing pages to improve performance. Monitor KPIs such as ROAS, CPA, CTR, and conversion rate. Provide weekly reports with insights and recommendations. Work closely with our creative team to develop high-converting ad creatives. Requirements 3+ years of hands-on experience managing Meta and Google Ads. Proven experience scaling e-commerce brands, preferably in the fashion or apparel industry. Strong understanding of Shopify. Experience with Google Analytics 4 and Google Tag Manager. Ability to analyze data and make strategic decisions based on performance. Excellent communication skills and fluent English. Nice to Have Experience working with apparel or lifestyle brands. Experience with Klaviyo or email marketing. Understanding of Amazon advertising is a plus, but not required.