Meta (Fb/Insta) Ads Specialist For SEO Agency Serving Construction Companies (Guarantee Offer)

About Us We’re a US-based SEO agency that works specifically with construction companies (GCs, roofers, remodelers, and other trades). Our core offer: we build and rank construction companies on Google and guarantee to rank them within 3 months of delivering their website or they get a full refund. We want our ads to clearly communicate this guarantee and turn it into booked calls. What We’re Looking For We want an experienced Meta (Facebook/Instagram) media buyer to build and manage campaigns that generate qualified leads and booked sales calls with construction business owners in the US. This is a performance-focused role. You should be comfortable owning: research, targeting, creative testing, setup, optimization, and reporting. Initial 30‑Day Pilot Scope In the first 30 days you will: - Research our niche, avatar, and competitors (construction companies + agencies selling to them). - Build 1–2 core campaigns (prospecting + retargeting) inside our Business Manager. - Create at least: - 3–5 distinct angles/hooks built around our “rank in 3 months or full refund” guarantee. - 6–10 ad variations (static + video or UGC-style). - Set up tracking correctly (pixel, custom conversions, events, and basic UTMs if needed). - Launch, test, and optimize campaigns weekly for cost per lead and cost per booked call. - Provide a concise weekly Loom update (10–15 minutes) with results and next steps. Our Targets (You’ll Help Us Hit/Refine) - Target cost per lead (construction business owner): roughly $50–$100 to start. - Target cost per booked call: roughly $150–$300 with owner‑level decision makers. - We care about total cost per client and payback period, not just “cheap leads.” Requirements Please ONLY apply if you meet these: - 2+ years running Meta ads for lead generation. - Direct experience with at least ONE of: - Contractors / construction / trades / home services, OR - Local high‑ticket services that sell via sales calls (agencies, law firms, med spas, etc.). - You’ve personally managed at least $3k+/month in Meta spend on a single lead‑gen account. - You can show real numbers: spend, cost per lead, cost per booked call, and (if possible) cost per client. - Strong English and ability to write clear, simple copy that speaks to construction business owners (no “agency jargon”). - Comfortable testing multiple hooks and creatives and killing losing ads quickly. Compensation - Fixed 30‑day pilot project: $1,000 for the scope described above. - If results are strong, there is an opportunity for ongoing monthly work at a flat management fee (to be agreed based on performance). - All campaigns run in our ad accounts. We own all data and creatives. How To Apply (Required – applications missing these will be ignored) 1. Loom video (5–10 minutes): - Walk through ONE Meta lead‑gen campaign you managed for contractors / trades / home services / or a similar local high‑ticket service. - Show: targeting, ad examples, monthly spend, cost per lead, cost per booked call, and rough close rate if you know it. 2. Hooks exercise: - Write 3 ad hooks/headlines you would test for this offer: - “SEO for construction companies with a ‘rank in 3 months or full refund’ guarantee.” 3. 30‑day game plan: - In bullets, outline exactly what you’d do in the first 30 days on our account (campaign structure, testing cadence, budget allocation, optimization plan). 4. Basics: - Your typical monthly retainer range for this level of work. - Your time zone and weekly availability (hours per week). - Links or screenshots of 1–2 relevant accounts (you can blur sensitive info). We move fast and value clear numbers, clear thinking, and clear communication. If you can reliably buy qualified construction leads and booked calls at a sustainable cost, you’ll have a long‑term client here.