Meta Media Buyer & GoHighLevel Ads Manager

Meta Media Buyer & GoHighLevel Ads Manager for Done For You Clients **IMPORTANT:** Please do not apply if you are a beginner, have only run ads for your own business, or cannot show genuine client results. We are specifically looking for someone with proven experience managing Meta advertising campaigns, working inside GoHighLevel, troubleshooting funnels and tracking, and communicating directly with clients. The Role You will be responsible for implementing, managing and optimising paid advertising campaigns and marketing systems for The Teacher Project’s Done For You clients. Your main job is to help assigned clients generate consistent leads and booked calls by ensuring their campaigns are launched correctly, monitored proactively and kept within agreed performance targets and advertising budgets. You’ll be working across: * Facebook and Instagram advertising * Meta Ads Manager * GoHighLevel * landing pages and booking funnels * CRM pipelines, tags and triggers * lead-routing systems * nurture automations * email campaigns * Meta Pixel and Conversions API * campaign tracking and reporting * client communication and performance updates You will be given campaign objectives, frameworks, strategic guidance and support by our internal team. However, we need someone who can take ownership of the day-to-day implementation and optimisation work without needing constant supervision. This role is part media buyer, part marketing systems implementer and part client account support. What You’ll Be Responsible For 1) Client Advertising Performance and Optimisation a. Managing paid advertising campaigns across multiple assigned client Meta ad accounts b. Maintaining agreed CPL, cost per booked call and CPA targets based on each client’s offer, market, funnel, advertising budget and campaign objective c. Checking the performance and key metrics of every active client account each working day d. Closely monitoring and optimising new campaigns during the first 72 hours after launch e. Completing at least one documented optimisation review for every assigned client account each week f. Scaling winning campaigns, pausing underperforming ads, adjusting budgets and rotating creatives based on campaign data g. Producing and testing new advertising creative and copy at least every two weeks, or sooner where performance requires it h. Maintaining a clear testing log across copy, creative, audiences, campaign structures, landing pages and booking flows i. Ensuring every active client account has a clear next test or optimisation priority each week j. Diagnosing campaign or funnel underperformance and recommending a clear recovery plan k. Managing client advertising budgets responsibly and preventing unauthorised overspending 2) Campaign Launches, Funnels and Marketing Technology a. Building, quality-assuring and launching assigned client campaigns by the agreed deadline b. Ensuring required funnel pages are fully built, tested and live before advertising spend begins c. Quality-assuring opt-in pages, VSL pages, application pages, booking pages and thank-you pages d. Confirming forms, links, calendars, redirects and mobile layouts are functioning correctly e. Installing and testing the Meta Pixel and Conversions API before campaigns go live f. Confirming that required tracking events are firing correctly g. Building and maintaining pipelines, tags, triggers, calendars and lead-routing systems inside GoHighLevel h. Setting up and maintaining nurture sequences, follow-up automations, lead notifications and email campaigns i. Sending client email campaigns where required as part of the Done For You service j. Securing required account access, client assets, approvals and login details k. Following up promptly when clients have not provided required assets or access l. Troubleshooting broken automations, tracking issues, calendar problems, lead-routing failures and integrations m. Completing weekly funnel reviews and making conversion-rate optimisation improvements based on live data n. Adjusting landing-page or booking-page copy where the data shows that the funnel is underperforming 3) Client Communication and Support a. Providing at least one Loom performance update or live update for every assigned client each week b. Clearly explaining campaign performance and technical information to clients who may not have marketing experience c. Communicating current results, recent changes, next tests and any actions required from the client d. Remaining available and responsive inside Slack during agreed working hours e. Attending scheduled weekly client check-ins f. Joining relevant client meetings alongside our internal team to provide advertising, funnel, tracking and technical feedback g. Leading ad hoc client calls when advertising, funnel, tracking or GoHighLevel support is required h. Delivering a full performance review for every new client between days 30 and 45 i. Requesting missing videos, images, testimonials, copy, access or approvals promptly j. Communicating underperformance honestly and proactively rather than waiting for the client to raise concerns k. Resolving routine client questions and technical issues without unnecessarily escalating them l. Maintaining a calm, professional and solutions-focused approach during difficult client conversations 4) Reporting, Documentation and Account Ownership a. Keeping client reporting dashboards and KPI trackers accurate and up to date b. Tracking the relevant advertising, funnel, lead, booked-call and acquisition metrics for every assigned client c. Recording significant campaign changes, budget changes, tests, technical fixes and strategic decisions d. Maintaining accurate notes and task updates inside ClickUp or the company’s designated project-management system e. Documenting the current performance, main constraint and next action for every client account f. Keeping testing logs up to date with what was tested, why it was tested, the result and the next decision g. Recording client-caused delays, missing assets, access issues and approval delays h. Flagging accounts at risk of missing performance or launch targets before the client raises the issue i. Identifying whether underperformance is being caused by advertising, creative, funnel conversion, tracking, follow-up, sales, offer or client implementation j. Knowing the latest numbers and current status of every assigned account before internal or client meetings k. Flagging recurring delivery issues or process inefficiencies that could affect client results or team capacity 5) Team Execution and Development a. Attending required internal team meetings, including scheduled Monday and Thursday meetings b. Attending weekly training, campaign-review and client-account strategy sessions c. Arriving at meetings with client numbers, blockers and next actions prepared d. Completing agreed campaign, funnel, technical and reporting tasks by their assigned deadlines e. Communicating early when a deadline or client result is at risk f. Applying feedback from the Head of Marketing and other team leaders quickly g. Sharing successful tests, funnel improvements and useful account learnings with the wider team h. Bringing new ideas, tools and approaches that could improve client performance or service delivery i. Flagging workload or capacity concerns before they begin affecting clients The full scorecard sets clear standards across account performance, campaign launches, technical reliability, weekly client communication, reporting and team execution. What We’re Looking For You should have proven experience with: * Managing Meta advertising campaigns for clients * Facebook and Instagram lead-generation campaigns * Campaign structure, creative testing and budget optimisation * Improving CPL, cost per booked call or CPA * Meta Ads Manager * GoHighLevel * Landing pages and booking funnels * CRM pipelines, tags, triggers and automations * Meta Pixel and Conversions API * Tracking setup and troubleshooting * Email campaigns and nurture sequences * Analysing campaign and funnel data * Managing multiple client accounts at the same time * Strong written and spoken English * Communicating performance data clearly to non-technical clients * Working independently from SOPs, frameworks and strategic direction Big Plus If You Have Experience With * Education, tutoring, coaching or online programme businesses * Lead-generation campaigns for high-ticket services * Webinar, VSL or application funnels * Booked-call funnels * Conversion-rate optimisation * ClickUp * AI tools for creative production, copywriting or analysis * Client-facing agency or Done For You service delivery * Managing accounts across different markets, budgets and offers The Type of Person We Want We are not looking for someone who simply launches campaigns and waits for instructions. We want someone who: * understands why an account is performing or underperforming * can make sensible optimisation decisions without constant approval * catches funnel, tracking and automation issues before the client does * takes ownership of assigned client accounts * communicates clearly and confidently * works quickly without becoming careless * can manage multiple accounts, tasks and deadlines * follows through on what they say they will do * is honest when something is not working * raises risks and blockers early * can work independently after training * remains coachable and aligned with our frameworks * continually develops their media-buying and technical skills * genuinely cares about improving client results and service quality Non-Negotiable Requirements To be considered, you must: a. Have genuine experience managing Meta advertising campaigns for clients b. Be able to show examples of campaigns or accounts where you personally contributed to improving: * cost per lead * lead volume * cost per booked call * cost per acquisition * funnel conversion * campaign stability * return on ad spend c. Explain exactly what parts of the work you were personally responsible for For example: * campaign strategy * campaign builds * optimisation * creative testing * copywriting * funnel setup * tracking * reporting * client communication * GoHighLevel automations d. Have hands-on experience inside GoHighLevel e. Be comfortable with Meta Pixel, Conversions API and campaign tracking f. Have strong spoken and written English g. Be comfortable communicating directly with clients through Slack, Loom and Zoom h. Be able to work from SOPs and strategic direction while still using initiative and making day-to-day decisions i. Have reliable internet and the ability to remain responsive during agreed working hours Hours / Availability Part-time to start: 20+ hours per week You will need to be available and responsive during 9am–5pm EST, Monday to Friday, or as otherwise agreed. You will also need to be available for scheduled internal meetings, client meetings and new campaign launches. This is a remote role. What Success Looks Like in This Role A successful person in this role will: * Keep 85% or more of assigned clients within their individually agreed CPL, booked-call cost or CPA target * Launch at least 90% of assigned campaigns by the agreed deadline * Monitor every active advertising account each working day * Maintain a clear optimisation and testing plan for every account * Keep client funnels, automations and tracking functioning correctly * Resolve routine technical issues without constant escalation * Provide every assigned client with clear weekly performance communication * Keep client reports, testing logs and account documentation accurate * Know what is happening, why it is happening and what should happen next across every assigned account * Need very little hand-holding once trained * Reduce the amount of implementation and account-management work currently sitting with the internal team * Help us deliver a proactive, organised and world-class Done For You service How to Apply Please include the following in your application: 1) A Short Introduction Tell us about your background, how long you have been buying media and the types of businesses or offers you have worked with. 2) Examples of Client Results Please provide links, screenshots or short case studies showing genuine results from campaigns you personally managed. Include: * the offer or industry * the advertising budget * the campaign objective * the results before you became involved * the results after your work * the timeframe * exactly what you were responsible for Please remove or hide confidential client information where required. 3) Your GoHighLevel Experience Tell us what you have personally built or managed inside GoHighLevel, including any experience with: * funnels * calendars * pipelines * tags and triggers * automations * lead routing * nurture sequences * email campaigns * integrations 4) Your Tracking Experience Explain your hands-on experience with: * Meta Pixel * Conversions API * event setup * attribution * testing whether events are firing correctly * troubleshooting tracking problems 5) A Quick Answer to This Scenario A client’s campaign has been live for seven days. Their cost per lead is above target, the landing-page conversion rate is low and several leads have not entered the correct GoHighLevel pipeline. Walk us through: * what you would check first * how you would identify the main constraint * what you would change * what you would avoid changing too early * how you would communicate the issue and plan to the client 6) Include the Words “Client Results First” at the Top of Your Application This is simply to show that you have read the full job post and pay attention to detail. Compensation Compensation will depend on experience, proven results, availability, technical capability and the number of client accounts managed. There is room for this role to grow into senior media buying, account strategy or marketing leadership if you are the right person, consistently achieve the agreed KPIs and take real ownership of client results.