Meta Media Buyer Needed for 8-Figure Shopify Fitness Brand

We’re looking for a high-quality Meta media buyer to join our team for Infinity Hoop, an 8-figure fitness Shopify brand. This is not a beginner role. We are looking for someone who has real, proven experience managing Meta ads for DTC/Shopify brands and can show previous results from brands they have worked with. We need someone who understands that media buying is more than just launching campaigns and checking ROAS. You should understand creative testing, scaling, account structure, budget allocation, campaign optimization, offer testing, landing page feedback, attribution, daily performance management, and how to work closely with a creative team. We are looking for someone who can help us scale profitably and make smart decisions based on data. About the Brand Infinity Hoop is an 8-figure Shopify brand in the fitness space. We sell a physical fitness product direct-to-consumer and run paid traffic through Meta. We need someone who is experienced, sharp, proactive, and able to manage performance at a high level. What You’ll Be Responsible For You’ll be responsible for managing and optimizing Meta ad campaigns, including: - Daily Meta ad account management - Campaign launches and optimizations - Creative testing strategy - Scaling winning campaigns - Budget allocation and pacing - Testing new hooks, angles, creatives, and offers - Monitoring CPA, ROAS, CTR, CVR, MER, AOV, and profitability - Reporting on performance clearly - Working with our creative team to identify what ads we need next - Giving feedback on landing pages, offers, funnels, and conversion issues - Helping us improve overall paid acquisition performance Requirements You must have: - Strong experience managing Meta ads for DTC/Shopify brands - Previous experience delivering strong results for fitness, health, wellness, beauty, or similar consumer brands - A proven track record of profitable scaling - Experience managing meaningful ad spend - Strong understanding of direct-response creative - Strong analytical skills - Ability to make decisions based on data, not emotion - Ability to clearly explain what is happening inside the ad account - Strong communication and reliability - Fluent English, both written and spoken - Availability during 9 AM–5 PM EST - Ability to attend a weekly team meeting every Monday We are not looking for someone who only knows how to duplicate campaigns or follow basic rules. We need someone who understands the full picture of paid acquisition for a DTC fitness brand. Important Application Instructions To show that you actually read this post, the first word of your application must be “yellow.” Applications that do not start with the word yellow will be ignored. What You Need to Provide When Applying Please include: - A short overview of your Meta media buying experience - Examples of DTC/Shopify brands you have worked with - Examples of fitness, health, wellness, beauty, or similar brands you have worked with - The highest monthly ad spend you have personally managed - Proof of previous results, such as screenshots, case studies, Loom videos, or performance reports - Specific results you have generated, such as ROAS, CPA reduction, MER improvement, revenue scaled, spend managed, or improved profitability - A breakdown of your experience with creative testing and scaling - Your availability during EST working hours - Confirmation that you can attend weekly Monday meetings You can blur out sensitive client information, but we need to see enough proof to know you have real experience and have delivered results before. In your application, include this exact sentence: “I understand this is a performance media buying role for a DTC fitness Shopify brand, not a general marketing role.” Applications that do not include this sentence will be rejected. Next Round Assessment If selected for the next round, you will be asked to complete a detailed assessment before the final interview. This may include a questionnaire with several questions designed to understand: - How you think through Meta ad strategy - How you diagnose account issues - How you scale winning campaigns - How you handle poor performance - How you approach creative testing - How you structure campaigns - How you measure profitability - How you work with creative teams - How you make decisions when data is unclear - How you would improve performance inside an existing DTC fitness ad account The goal of this assessment is to make sure you can actually do what you say you can do. Please do not apply if you are not willing to answer detailed strategy questions, walk through your thought process, and show proof of previous results. Compensation Compensation will be based on experience, skill level, and proof of results. We are open to paying for the right person, but we are only looking for someone who is truly high quality, experienced, and capable of managing performance at a high level. This can become a long-term role for the right person. Please do not apply if you are a beginner, only have low-budget experience, only know basic campaign setup, cannot show previous results, cannot speak English clearly, or cannot work during EST business hours.