Meta Media Buying Senior Expert Needed

Posted last month

Worldwide

Summary

This is for a fast-scaling eCommerce brand, looking for a sharp Meta advertising specialist to take full ownership of the paid social performance. If you know exactly which levers to pull when campaigns plateau — and have the results to prove it — we want to hear from you. The opportunity We have solid foundations. Now we need someone who can diagnose what's holding us back, rebuild our account structure for serious scale, and turn our ad spend into a reliable growth engine across Facebook and Instagram. What you'll own - Audit our current account and rebuild campaign architecture optimized for budget allocation and scaling - Design and execute a full-funnel audience strategy: prospecting, retargeting, and lookalike expansion - Run structured creative, copy, offer, and placement tests with clear read-outs — no random tinkering - Identify winning campaigns and scale them without sacrificing efficiency - Deliver regular performance reporting on ROAS, CPA, CPM, CTR, and conversion rate with actionable next steps - Spot bottlenecks — audience fatigue, creative decay, attribution gaps — and fix them You must have - Hands-on experience managing Meta ad accounts at $50k+/month - A track record of measurable ROAS and CPA improvement - Deep fluency in Ads Manager, funnel strategy, and systematic testing - eCommerce-specific experience (DTC preferred) To apply: Show us the numbers. Include 2–3 case studies with real before/after metrics, monthly spend managed, and exactly what you changed to drive results. Screenshots from Ads Manager are a strong plus. Generic proposals will not be reviewed.

  • $700.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Meta Ads
Media Buying
paid social advertising
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:last month
  • Hires:
    1
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Feb 20, 2018
  • United Kingdom
    London11:44 PM
  • $191K total spent
    99 hires, 1 active
  • 1,241 hours
  • Individual client

Explore similar jobs on Upwork

Facebook Advertising
SEO Keyword Research
Google Ads
Social Media Marketing
Instagram
Marketing Strategy
Google Analytics
Search Engine Marketing
Instagram Marketing
Lead Generation
Marketing Strategy
Sales
Lead Generation
Social Media Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo