Meta Offline Conversions Specialist Needed

Posted 3 days ago

Worldwide

Summary

I'm looking for an experienced Meta Offline Conversions specialist to set up a robust and reliable system that sends offline conversion events from Google Sheets back to Meta Ads. This is a performance-critical project for an important client, so I'm looking for someone who is a genuine expert—not someone learning on the job. Current Process Meta Lead Forms generate leads. Leads are automatically added to Google Sheets. Once a lead has been qualified by our team, the row is updated (e.g. a status changes to "Qualified" or similar) but theres no tracking event yet. That row update should trigger an offline conversion event to Meta so the campaign can optimise towards high-quality leads as quickly and accurately as possible. What I'm Looking For Extensive experience implementing Meta Offline Conversions and/or the Meta Conversions API. Strong understanding of how Meta's optimisation and learning systems work. Experience using Google Sheets as the source of offline conversion events. Experience with Zapier is preferred, although I'm completely open to alternative solutions if you believe they are more reliable, faster or better suited. Ability to advise on best practices rather than simply following instructions. The Goal The objective is to create the most effective setup possible so Meta receives high-quality conversion signals quickly, allowing the campaign to learn efficiently and optimise for the right users. If there are ways to improve the process beyond what I've described, I'd expect you to explain them and recommend the best approach. When applying, please include: Examples of similar Meta Offline Conversion or CAPI projects you've completed. Your recommended implementation (Zapier or another solution) and why. Any suggestions you think would improve optimisation speed or data quality. I will be holding interviews Tuesday for this role.

  • $200.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Zapier
CAPI
Google Sheets Automation
Activity on this job
  • Proposals:15 to 20
  • Last viewed by client:2 days ago
  • Interviewing:
    4
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Dec 9, 2025
  • GBR
    Tonbridge 6:28 PM
  • $932 total spent
    6 hires, 1 active
  • 27 hours

Explore similar jobs on Upwork

Email Marketing Automation Expert (SaaS)Hourly‐ Posted 3 weeks ago
Marketing Automation
Email Marketing
Internet Marketing
Email Deliverability
Zoho CRM
Zoho Creator
Customer Relationship Management
Communications

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo