Meta Pixel / Analytics Setup

Tracking & Analytics Specialist Needed — Meta Pixel, Conversion API & Google Analytics Setup ## About the Job We're looking for an experienced tracking specialist / technical marketing engineer to set up complete, accurate tracking for our website. You'll implement Meta (Facebook) and Google analytics from scratch, install all necessary code, and configure conversion tracking so we can measure and optimize our marketing campaigns with confidence. **Note:** For security reasons, our Pixel ID, GA4 Measurement ID, and account access details are not shared in this post. The hired candidate will receive access privately (via Business Manager partner access / GA user permissions), and all code should be implemented so IDs are easily managed and swapped without hard-coding sensitive credentials. ## Scope of Work **Meta (Facebook) Tracking** - Install and configure the Meta Pixel on our website (Pixel ID provided privately after hiring) - Set up the Conversions API (CAPI) for server-side tracking with proper event deduplication - Configure standard and custom events (purchases, leads, add-to-cart, etc.) - Verify domain in Meta Business Manager and configure Aggregated Event Measurement **Google Analytics & Tag Management** - Set up Google Analytics 4 (GA4) property with correct data streams - Install and structure Google Tag Manager (GTM) for clean, scalable tag management - Configure key events / conversions in GA4 - Link GA4 with Google Ads for conversion import (if applicable) - Set up enhanced conversions for improved match rates **Testing & Handover** - Test all events end-to-end (Meta Events Manager, GA4 DebugView, Tag Assistant) - Ensure event data quality: correct parameters, values, currencies, and no duplicate firing - Provide brief documentation of what was set up and how to verify it's working ## Requirements - Proven experience setting up Meta Pixel + Conversions API (please share examples) - Strong hands-on knowledge of GA4 and Google Tag Manager - Ability to work with our website platform (tell us which platforms you specialize in — e.g., WordPress, Shopify, Webflow, custom sites) - Understanding of event deduplication, data layers, and server-side tracking - Familiarity with privacy compliance (consent mode, GDPR/cookie considerations) is a plus - Clear communication and ability to document your work ## Deliverables 1. Fully functioning Meta Pixel + Conversions API with verified events 2. GA4 + GTM installed and configured with conversion tracking 3. Test results showing all events firing correctly 4. Short handover document (setup summary + how to check event health) ## To Apply Please include: - A brief summary of similar tracking setups you've completed - Which platforms/tools you've worked with (GTM, server-side GTM, Stape, etc.) - Your estimated timeline and price for this scope - Start your proposal with the word "PIXEL" so we know you read the full description **Budget:** [Insert budget or "Please quote"] **Timeline:** [Insert deadline, e.g., within 5–7 days]