Meta Ad Setup and Management

# META ADS LEAD GENERATION SPECIALIST (FREELANCE / PART-TIME) ## About Us Retire With Roger is a growing Australian retirement planning brand led by Roger Perrett, a Top 50 Financial Adviser, regular Ausbiz contributor and trusted voice on retirement planning, wealth creation, tax minimisation and retirement income strategies. We help Australians with $1M+ in investable assets make better financial decisions as they approach and enter retirement. We are looking for an experienced Meta Ads Lead Generation Specialist to help us generate qualified leads at scale. This is not a social media management role. This is not a brand awareness role. This is a lead generation role. Our objective is simple: Generate high-quality prospects who complete our Retirement Ready Diagnostic, download our educational resources and ultimately book meetings with our advice team. --- ## Responsibilities * Develop and manage Meta advertising campaigns (Facebook & Instagram) * Build lead generation funnels * Create and optimise retargeting campaigns * Build audiences from website visitors, video viewers and social media engagement * Test offers, audiences, creatives and copy * Work with existing video content, graphics and lead magnets * Monitor and improve campaign performance * Provide weekly reporting and recommendations * Scale successful campaigns * Collaborate with our marketing assistant, graphic designer and founder --- ## What We Already Have * 30,000+ LinkedIn followers * Regular television appearances on Ausbiz * Growing YouTube channel * Strong educational content library * Retirement Ready Diagnostic * Retirement Ready Guide * Lead magnets and email nurture sequences * Graphic designer * Marketing assistant * Video production support We do not need someone to build everything from scratch. We need someone who knows how to turn existing assets into qualified leads. --- ## Ideal Experience * Proven Meta Ads lead generation experience * Experience generating leads for professional services businesses * Experience in financial services, wealth management, accounting, legal or similar industries preferred * Strong understanding of audience building and retargeting * Strong understanding of conversion tracking and funnel optimisation * Data-driven approach to campaign management * Excellent English communication skills --- ## Success Metrics We care about outcomes, not activity. Key metrics include: * Cost per lead * Cost per diagnostic completion * Cost per booked meeting * Lead quality * Campaign ROI * Growth in qualified audiences for retargeting --- ## To Apply Please provide: * Examples of Meta campaigns you have managed * Industries you have worked with * Results achieved * Typical monthly advertising budgets managed * Your approach to generating qualified leads for high-trust professional services businesses * Why you believe you would be a good fit for this role --- ## Bonus Points Experience with: * High-net-worth audiences * Retirement or financial services marketing * Lead magnets and nurture funnels * Long sales cycle businesses * Meta retargeting campaigns * YouTube and LinkedIn content amplification --- ## Important Please begin your application with the words: **"Leads Before Likes"** This helps us identify applicants who have read the entire brief. Also, let's keep communication on Upwork. Your proposal will NOT be considered if you contact me via email, WhatsApp, Instagram, LinkedIn etc. I am wanting a professional applicant aligned with our values.