Meta & TikTok Ads Specialist for New Shopify Jewelry Brand | Pixel + CAPI + Launch

We are launching, a premium jewelry brand on Shopify, initially targeting the Saudi market with plans to expand internationally. We are looking for an experienced e-commerce performance marketer to set up our tracking and manage the initial launch campaigns on Meta and TikTok. This will start as a paid trial project. If the results and working relationship are strong, we are looking for someone to continue with us on a monthly basis. Scope of Work 1. Tracking & Technical Setup * Connect and verify Meta Pixel with Shopify. * Connect and verify TikTok Pixel with Shopify. * Set up and verify Meta Conversions API (CAPI). * Ensure the following events are tracked correctly: * ViewContent * AddToCart * InitiateCheckout * Purchase * Test the full customer journey from product view to purchase. * Verify that events are firing correctly and identify any tracking/attribution issues. * Check the Shopify integrations with Meta and TikTok. 2. Initial Campaign Launch * Build the initial Meta and TikTok campaign structure. * Launch conversion-focused campaigns for the Saudi market. * Recommend the appropriate audience, campaign structure, placements and budget allocation. * Test different creative angles using our available product photography and video content. * Monitor performance and make initial optimizations. 3. Reporting & Recommendations At the end of the trial, provide a clear summary covering: * Ad spend * Purchases * CPA / CAC * ROAS * CTR * Conversion rate * Best-performing creatives * Best-performing audiences * Key learnings * Recommendations for the next stage What We’re Looking For * Proven hands-on experience with Shopify e-commerce brands. * Strong experience with both Meta Ads and TikTok Ads. * Strong understanding of Meta Pixel, CAPI and conversion tracking. * Performance marketing experience focused on purchases and revenue, not vanity metrics. * Experience with jewelry, fashion, beauty or premium consumer brands is strongly preferred. * Ability to independently recommend a strategy rather than simply execute instructions. Please Include in Your Proposal 1. 2–3 relevant Shopify e-commerce case studies. 2. Results from those campaigns, such as ROAS, CPA/CAC or revenue growth. 3. Your experience with jewelry or fashion brands, if applicable. 4. How you would approach the first 30 days for a new jewelry brand with no previous advertising data. 5. Your proposed fixed price for this trial project. Project Structure Fixed-price paid trial project → potential long-term monthly engagement We are looking for someone who can become a long-term performance marketing partner if the initial trial is successful