Meta & TikTok Paid Social Specialist — Video & Content Campaigns

# Meta & TikTok Paid Social Specialist — Video & Content Campaigns **Ongoing Freelance Contract | Thailand / Southeast Asia Preferred | $500–$1,000 USD/month** We're looking for an experienced **Meta Ads and TikTok Ads Specialist / Media Buyer** to help manage and optimise paid social campaigns for a growing business working in digital media and entertainment. This is an ongoing freelance engagement focused primarily on **video-first paid social campaigns, creative testing, audience development and performance optimisation**. We're particularly interested in someone who understands that great paid social isn't simply about launching ads. We want someone who knows how to **structure tests, analyse creative performance, identify winning content and systematically improve campaigns over time.** ## What You'll Be Responsible For You'll help us manage paid advertising across **Meta Ads (Facebook & Instagram) and TikTok Ads**, including: * Setting up and managing Meta Ads campaigns * Setting up and managing TikTok Ads campaigns * Structuring controlled creative tests * Testing different video hooks, creatives and messaging * Managing campaign budgets * Monitoring and optimising campaign performance * Analysing video engagement and watch behaviour * Identifying winning and underperforming creatives * Building custom and retargeting audiences * Managing traffic and conversion campaigns * Reviewing tracking, pixels and conversion events * Supporting lead-generation and audience funnels * Producing clear, concise performance reports * Recommending what we should test next based on campaign data You'll work alongside a creative team producing the content. Your role is to make sure we are **testing that content properly, learning from the data and putting more budget behind what works.** ## What We're Looking For You **must have hands-on experience with both:** **Meta Ads Manager** **TikTok Ads Manager** You should also have: * Experience personally managing paid social campaigns * Strong knowledge of campaign structures and objectives * Experience with creative testing * Experience with video advertising * Strong understanding of retargeting and custom audiences * Understanding of Meta Pixel and conversion tracking * Ability to interpret campaign data and make optimisation decisions * Strong attention to detail * Clear communication skills * Ability to work independently * Confidence explaining why you are making specific campaign decisions ## Particularly Relevant Experience We're especially interested in candidates with experience in: * Short-form video * Entertainment * Microdrama / vertical drama * Content marketing * Creator-led businesses * Film / TV / streaming * TikTok-first campaigns * Video-view campaigns * Lead generation * Retargeting funnels * ManyChat or similar automation platforms These aren't requirements. **Strong Meta + TikTok performance marketing experience is the priority.** ## Location This is a **remote freelance engagement**. We're particularly interested in freelancers based in **Thailand or Southeast Asia** because of timezone alignment with our team. Bangkok-based candidates are especially welcome to apply. However, the work and deliverables for this contract can be completed remotely. ## Budget & Engagement **Ongoing freelance contract** **Budget: approximately $500–$1,000 USD/month**, depending on experience, availability and agreed scope. We're looking for someone interested in developing an ongoing working relationship rather than completing a single campaign and disappearing. ## How to Apply Please include: 1. A short introduction. 2. Your experience managing **Meta Ads**. 3. Your experience managing **TikTok Ads**. 4. Examples of relevant campaigns you've personally managed. 5. The approximate advertising budgets you've previously managed. 6. Any experience with video, entertainment, creators or content-led campaigns. 7. Any experience with pixels, tracking, retargeting or ManyChat. 8. Your current location and timezone. ### One Final Question Imagine you have **six different opening hooks for the same video**, and your objective is to determine which hook genuinely performs best. **How would you structure the campaign to test them fairly?** Please keep your answer relatively short. We're interested in understanding how you think about campaign structure, variables, budgets and optimisation. We're looking for someone who can **run campaigns, interpret the data and help us make better decisions about what content to create and scale.**