Meta & YouTube Ads Specialist – Setup, Launch, & Ongoing Campaign Management

I am looking for a talented Paid Media Specialist to handle the complete backend technical setup, initial launch, and ongoing weekly management of my ad campaigns across Instagram and YouTube.I am a first-time advertiser with a starting budget of $100–$200 per week to begin testing. While I am new to paid traffic, I am highly organized and have a dedicated video editor ready to support you with creative assets. 🔄 Project Structure:Phase 1 (Immediate Setup): Technical backend infrastructure, tracking installation, audience building, and campaign launch. Phase 2 (Ongoing Management): Weekly monitoring, budget optimization, audience tweaking, and advising my video editor on what new creative hooks or variations to produce based on performance data. 🎯 What I Have Ready:Ad Creative: A finalized 22-second video ad asset.Creative Support: A dedicated video editor who can rapidly make custom aspect ratio crops (9:16, 16:9, 4:5), test different opening hooks, or add text overlays based on your performance feedback.🛠️ Scope of Work Required:Technical Tracking Setup: Correctly install and configure the Meta Pixel/Conversion API and Google Tag Manager / Google Analytics 4 tracking.Campaign Architecture: Set up 1 optimized campaign on Meta Ads Manager (utilizing Advantage+ placements for Instagram Feed, Stories, and Reels) and 1 optimized campaign on Google Ads for YouTube.Ongoing Weekly Management: Monitor performance daily, allocate budget to the best-performing assets, pause losing ads, and provide a simple weekly summary of key metrics (CPC, CPA, ROAS).Creative Direction: Look at the drop-off data for our 22-second video and tell us exactly what new hooks or video edits to make next to lower our ad costs. 👤 About You:Proven track record managing conversion-focused campaigns on both Meta and YouTube.Experience stretching smaller, early-stage testing budgets efficiently.Great data analysis skills—you can translate dashboard metrics into clear action items for my video editor.Note: We are not looking for organic social media managers or graphic designers. This is a data-driven media buying role.Please share your proposed monthly or weekly fee for the ongoing management phase, along with 1–2 examples of small-budget campaigns you have successfully scaled. Looking forward to working with you!