Meta and/or TikTok Paid Ads Manager – Performance-Focused | Contract | Remote
Worldwide
We are a growing consumer products brand seeking an experienced paid media contractor to create and manage advertising campaigns across Meta (Facebook/Instagram) and/or TikTok. Scope of Work • Build, manage, and optimize paid campaigns across Meta Ads Manager and TikTok Ads Manager • Develop audience targeting strategies, creative briefs, and A/B testing frameworks • Monitor daily spend, ROAS, CPM, CPC, CTR, and other KPIs; adjust bids and budgets proactively • Provide weekly performance reports with clear takeaways and next-step recommendations • Collaborate with internal team on creative direction and landing page alignment Requirements • Experience managing paid campaigns on Meta and or TikTok — both platforms required • Demonstrated ability to scale spend profitably (not just launch campaigns) • Experience with e-commerce or DTC consumer brands preferred • Proficiency in Meta Business Suite, TikTok Ads Manager, and basic attribution tools • Strong analytical mindset — you live in the data What We Need From You • Portfolio or case studies showing campaign results you personally managed (before/after metrics, ROAS improvements, scale milestones) • Brief summary of your approach to a new account audit • Your hourly rate or monthly retainer expectation Compensation Rate negotiable for the right candidate with proven results. To Apply Submit your proposal with at least two work examples or case studies.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- IntermediateExperience Level
$8.00
-
$100.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:50+
- Last viewed by client:2 weeks ago
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesOjai2:21 AM
- $463K total spent37 hires, 13 active
- 9,736 hours
- Mid-sized company (10-99 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by