Meta pixel and meta ads expert

## Freelance Meta Tracking Specialist — Premium Wellness Brand We are looking for a freelance **Meta Ads Specialist with strong tracking and ecommerce attribution experience** to support a **premium evidence-led wellness supplement brand**. First Milestone is to enure tracking is properly set up We already have Meta ads live. This is not a “boost posts” role and we are not starting from scratch. The immediate priority is to diagnose and fix tracking, attribution and funnel visibility so we can understand what happens after people click the ads, and then optimise the active campaigns based on reliable data. Our current funnel is: **Meta ad → WordPress landing page → Shopify checkout/product page → purchase** The WordPress site contains methodology, transparency/proof pages and brand education. Purchases happen through Shopify. Some buttons send one-off buyers directly from WordPress to a Shopify checkout link, while subscription traffic goes from WordPress to the Shopify product/subscription page. ## Current issues We have active Meta ads, but we need clarity on whether tracking is correctly set up. Known issue: **GA4 does not appear to be properly registering Meta traffic and the Meta user journey, despite UTMs being used.** GA4 is installed and appears to track direct website visits, but Meta traffic is not being clearly picked up or attributed. We need someone to investigate whether this is caused by UTM setup, GA4 configuration, consent/cookie settings, WordPress-to-Shopify handoff, Shopify checkout attribution, cross-domain tracking, or missing/duplicate events. Current Meta observation: **Meta Pixel Helper shows PageView firing on WordPress, but we need to confirm whether Meta is receiving the key commercial intent signals after that.** Shopify’s official Facebook & Instagram integration appears to be enabled with Server + Web tracking, so we do **not** need Shopify Meta tracking rebuilt from scratch. We need it verified for checkout and purchase events, value/currency, and deduplication. ## Milestone 1 — Tracking and attribution audit Please audit the full **Meta → WordPress → Shopify** flow and confirm: * Whether GA4 is correctly identifying Meta traffic from the ads. * Whether UTMs are being passed and preserved properly. * Whether the WordPress → Shopify handoff is causing attribution loss. * Whether Shopify checkouts/purchases are being attributed correctly. * Whether consent/cookie settings are affecting tracking. * Whether Meta Pixel/CAPI is firing correctly. * Whether events are missing, duplicated, or too shallow. For Meta specifically, we need to confirm that Meta can track the journey from: **ad click → WordPress landing page → Shopify buy/subscription click → Shopify checkout/purchase** The key WordPress event we may need added is the **buy/subscription button click to Shopify**, because some one-off buyers go directly from WordPress to Shopify checkout and may skip the Shopify product/cart page. Please verify or set up: * PageView on WordPress — already appears to be working. * Buy button click to Shopify: * one-off buy button → direct Shopify checkout * subscription button → Shopify product/subscription page * Shopify Meta events through the Facebook & Instagram integration: * InitiateCheckout * Purchase * value/currency * browser/server deduplication * no duplicate purchase events also Please check whether CookieYes and Google Consent Mode v2 are configured correctly, including default denied states, consent updates after acceptance, GA4 firing behaviour, and whether cookieless pings are being sent when analytics . Similarly on Shopify set up , implment shopify cookies plug in and ensure Google Consent Mode v2 is on ,