Mobile Growth Marketer for Hardcore Logic Puzzle App (iOS & Android)

TOUGHER is a one-of-a-kind logic puzzle for iOS and Android — a 5x5 grid where players arrange 25 cards to form valid poker hands and hit the maximum score, scoring horizontally and vertically. At its core, it's a classic optimization problem: 25 pieces, countless arrangements, but only one path to the maximum score. No luck, no randomness — just pure logic and pattern-recognition. Think Rubik's Cube or a constraint-satisfaction puzzle: it looks simple on the surface, but solving it optimally is genuinely hard. We're looking for someone to help grow this app from the ground up. You'll have real ownership over strategy — we're open to your recommendations on where to focus (ASO, paid UA, organic/social, content, influencer/TikTok, etc.) rather than executing a fixed plan. What we need help with: 1. Assess the app and current store listings (App Store + Google Play), recommend a growth strategy 2. App Store Optimization for both platforms (keywords, screenshots, listing copy) 3. Set up and/or manage a marketing channel (paid ads, TikTok/Reels content, influencer outreach — your call) 4. Track and report on installs, retention, and what's working 5. Ongoing iteration based on data