Modernise/retweaking my canva website
Worldwide
Website Redesign Brief – Centra Digital Project Overview I am looking for an experienced web designer/UI designer to completely revamp, modernise, and elevate the look and feel of my website, Centra Digital (centradigital.co.uk). The website is currently built in Canva and contains most of the content and messaging already. I am not looking for a complete change of direction; instead, I want the website transformed into a modern, professional technology company website that builds trust, clearly communicates our value proposition, and generates more enquiries from restaurant and food business owners. The designer should review the existing content and be free to improve wording, layouts, structure, visual hierarchy, calls-to-action, and overall user experience where appropriate. About Centra Digital Centra Digital provides: Online ordering systems for restaurants, takeaways, cafés, and food businesses across the West Midlands. QR code table ordering systems for dine-in restaurants. Branded ordering platforms that allow businesses to own their customer relationships. Solutions that help restaurants avoid paying high commissions to third-party delivery platforms such as Uber Eats and Just Eat. Local support and personalised service for independent businesses. Core Message The website should clearly communicate the following key messages: Primary Message "Online Ordering Systems for Restaurants and Food Businesses Across the West Midlands." Supporting Messages Keep more of your profits. Stop paying high commission fees to third-party ordering apps. Own your customers and your brand. Increase direct orders. Improve customer experience. Local support from a West Midlands-based team. Professional online ordering and QR table ordering technology at an affordable cost. Design Direction I want the website to feel like a modern SaaS/technology company rather than a traditional local business website. Style Keywords Modern Premium Professional Clean Technology-focused Innovative Trustworthy Conversion-focused Mobile-first Inspiration Think of the style used by modern software companies and technology startups: Clean layouts Strong visual hierarchy Plenty of white space Modern typography Professional animations and transitions High-quality icons and graphics Clear calls-to-action Smooth user experience Colour Scheme I would like the designer to recommend and implement a modern colour palette. The colours should feel: Modern Professional Technology-focused Trustworthy Energetic I am open to a complete refresh of the current colours if it improves the overall brand image. Homepage Goals The homepage should quickly answer: What does Centra Digital do? Who is it for? Why should restaurants choose us? What problems do we solve? How do businesses save money? Why choose Centra Digital instead of Uber Eats, Just Eat, Deliveroo, or similar platforms? How can a business get started? The homepage should be designed to maximise enquiries and demo requests. User Experience Improvements The designer should improve: Navigation structure Layout consistency Content flow Readability Mobile responsiveness Call-to-action placement Visual hierarchy Lead generation opportunities Visitors should immediately understand the value of our services without needing to read large amounts of text. Content Optimisation Although content already exists, I would like the designer to: Improve wording where needed. Make messaging more persuasive and benefit-driven. Rewrite sections that feel outdated or unclear. Create stronger headlines and sub-headlines. Improve calls-to-action. Make content more concise and engaging. The goal is to communicate value quickly and effectively. Key Features to Highlight The website should prominently showcase: Online Ordering Systems Commission-free ordering Direct customer ownership Increased profitability Branded ordering websites QR Table Ordering Scan and order from the table Faster service Improved customer experience Reduced staff pressure Fully branded experience Local Support West Midlands-based support Personalised service Fast response times Real people, not large corporate support teams Trust & Credibility I would like suggestions for ways to build trust, including: Client testimonials Case studies Success stories Statistics Restaurant imagery Product screenshots Process explanations Trust indicators Deliverables The ideal outcome is: A complete visual redesign. Modern UI/UX design. Improved branding and colour scheme. Better page layouts. Improved copywriting where necessary. Mobile-first responsive design. A professional technology-company appearance. A website that increases enquiries and conversions. The designer should use their expertise to suggest and implement improvements wherever they feel the website can be enhanced. The end result should position Centra Digital as the leading local provider of online ordering and QR ordering solutions for restaurants and food businesses across the West Midlands.
$100.00
Fixed-price- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:4 weeks ago
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- GBRBirmingham10:15 AM
- $108 total spent1 hire, 0 active
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