Motion Designer / Animator Needed for SaaS Product Launch Video

We're looking for an experienced motion designer / animator to create a short animated product marketing video for a SaaS product in the education space. This is not a talking-head video. We're looking for clean, modern motion graphics that tell a compelling story and clearly communicate the value of our product through strong visual storytelling. The goal of the video is to help Teachers Pay Teachers (TpT) sellers understand a simple idea: Visibility drives discovery. Discovery drives sales. Our product helps sellers increase their visibility in TpT search by identifying keyword opportunities, analyzing rankings, and providing clear optimization recommendations. --- About the Product Our product is called Optimizer. Optimizer is a visibility optimization system built specifically for Teachers Pay Teachers sellers. It helps users: - See where their products rank - Identify keyword opportunities - Understand which keywords are driving visibility - Optimize product titles - Track ranking improvements - Measure the impact of their optimizations over time The core story is not simply "keyword research." The story is: If your product isn't being found, it doesn't exist. Optimizer helps sellers capture more visibility, discover untapped opportunities, and grow their traffic more efficiently. --- High-Level Visual Story The video should visually communicate: The Problem - Great products being buried in search results - Limited visibility - Sellers struggling with SEO - Manual, time-consuming optimization workflows The Opportunity - Visibility gaps in the marketplace - Untapped keyword demand - Products climbing search rankings - The value of additional page views and traffic The Solution - Optimizer dashboard - Ranking visibility - Keyword opportunity analysis - Title optimization guidance - Keyword recommendations - Progress tracking The Outcome - Improved rankings - Increased visibility - More page views - More traffic - Measurable business results --- Scope of Work - Create a 90–120 second animated product marketing video - Motion graphics, icons, illustrations, and light UI-style animations - Script provided (creative input welcome) - Background music and sound effects (optional) - Deliver final rendered video - Deliver editable source files (After Effects preferred) --- Style We're Looking For - Modern SaaS aesthetic - Clean, polished motion design - Strong storytelling and pacing - Clear visual metaphors - Professional and trustworthy - Easy to follow for a non-technical audience Think: - Product launch video - SaaS explainer - Startup-style motion graphics Not: - Cartoon-heavy animation - Character-focused storytelling - Overly playful or childish design --- Ideal Experience We're especially interested in seeing examples of: - SaaS product videos - Software launch videos - Product marketing videos - Dashboard/UI animations - Motion graphics explainers Please include relevant portfolio samples with your proposal. --- Audience Teachers Pay Teachers sellers: - Small business owners - Teacher entrepreneurs - Not highly technical - Limited time - Looking for clarity and actionable insights The video should make them feel: - "I understand the problem." - "This solves a real challenge." - "I can see how this would help me grow." --- If you're passionate about visual storytelling and have experience creating high-converting SaaS product videos, we'd love to hear from you. Please start your proposal with the word "Optimizer" so we know you've read the full description.