AI Motion Graphic Designer for High-Converting Meta, Google & Amazon Ads
Worldwide
We are looking for an AI-first Motion Graphic Designer to create high-performing motion ads for Meta ads, specifically Instagram and Facebook. This is a project-based freelance role. The first project will include creating 4 engaging motion ad creatives around our product. Product details, brand guidelines, creative direction, copy hooks and campaign themes will be shared during discussion. The role is focused on visual execution, motion quality and ad-readiness. Copy ideation and core ad strategy will be provided by us, but the designer should know how to bring the idea to life visually in a way that feels scroll-stopping, premium and performance-oriented. Project Scope: Create 4 motion ad creatives for Meta ads. Each creative should be suitable for Instagram and Facebook placements. Expected formats may include 1:1, 4:5 and/or 9:16, depending on the final brief. Creatives should be 6–15 seconds long. The designer should be able to convert static creatives, product images, product shots, benefit callouts and brand inputs into strong motion ads. AI Tool Requirement Runway, Kling, Luma, Pika, Midjourney, Adobe Firefly, Canva AI, CapCut AI, ChatGPT or similar AI creative/video tools. Performance Ad Understanding The designer should have experience creating paid ad creatives, not only organic social content. Understanding of CTR, thumb-stop rate, video hold rate, ROAS, CPC, CPA and creative fatigue is preferred. They do not need to run ads, but should understand how visual clarity, motion pacing, product visibility and hook strength affect performance. Preferred experience: D2C, FMCG, food & beverage, health/wellness, beauty, lifestyle, retail, e-commerce, quick commerce or marketplace-led brands. Experience creating paid ad creatives for Meta, Google, YouTube, Amazon or Blinkit is preferred. Beverage, functional drink or packaged food experience is a plus. Compensation: 10-15$ per ad creative delivered.
- Not SureHourly
- 1-3 monthsDuration
- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Last viewed by client:yesterday
- Interviewing:10
- Invites sent:42
- Unanswered invites:16
About the client
- IndiaPalghar9:21 AM
- $7.7K total spent2 hires, 0 active
- Food & BeverageSmall company (2-9 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by