Multi Location Dental Office Website Optimization (UpCare Dental)

Technical SEO & Schema Specialist for Multi-Location Dental Practice Website Project Overview We are seeking an experienced technical SEO specialist to optimize a multi-location dental practice website. Our website represents two dental office locations in the Kansas City area. We need someone who understands multi-location healthcare SEO, technical website structure, local search optimization, structured data, and schema markup. We need a technically skilled SEO professional who can audit the website, identify problems, implement improvements, and clearly explain the work completed. Primary Responsibilities Technical SEO Audit and Optimization * Perform a comprehensive technical SEO audit * Review crawlability, indexing, canonical tags, redirects, and duplicate content * Identify broken links, 404 errors, redirect chains, and orphaned pages * Review XML sitemap and robots.txt configuration * Improve website speed and Core Web Vitals * Review mobile usability and technical performance * Confirm proper HTTPS and preferred-domain configuration * Review heading structure, page titles, meta descriptions, and internal linking * Identify any issues caused by a previous website or domain migration Multi-Location Website Structure * Evaluate the website architecture for two dental practice locations * Optimize individual location pages * Ensure each location has unique, locally relevant content * Prevent duplicate or competing location pages * Create a clear relationship between service pages and location pages * Recommend the best URL and navigation structure for future locations * Improve local relevance without keyword stuffing * Help prevent keyword cannibalization between locations Schema and Structured Data Implement and validate appropriate JSON-LD schema markup, including: * Dentist or DentalClinic schema * LocalBusiness schema * Organization schema * Individual provider or Physician schema when appropriate * Service schema * FAQPage schema where eligible * BreadcrumbList schema * WebSite and WebPage schema * Review or AggregateRating schema only when compliant with Google’s guidelines * Proper address, phone number, hours, service area, and location information for each office All structured data should be tested using Google’s Rich Results Test and Schema.org validation tools. Local SEO Support * Review name, address, and phone-number consistency * Evaluate Google Business Profile connections to each location page * Recommend improvements for local landing pages * Review embedded maps, driving directions, office hours, and local signals * Improve internal linking between services, providers, and locations * Review local citations and directory consistency if needed Analytics and Search Tracking * Confirm proper setup of Google Search Console * Review Google Analytics 4 implementation * Review Google Tag Manager installation * Confirm that each location can be tracked appropriately * Provide baseline reporting for rankings, indexed pages, traffic, and technical errors * Recommend an ongoing SEO reporting structure Website Platform The website is built on WordPress. Experience with WordPress SEO plugins, page builders, hosting environments, and website migrations is strongly preferred. Experience with tools such as the following is helpful: * Google Search Console * Google Analytics 4 * Google Tag Manager * Screaming Frog * Ahrefs or Semrush * PageSpeed Insights * Google Rich Results Test * Schema.org Validator * Rank Math or Yoast SEO Required Experience Please apply only if you have demonstrated experience with: * Technical SEO for multi-location businesses * Local SEO for dental, medical, healthcare, or professional-service websites * JSON-LD schema implementation * WordPress technical optimization * Google Search Console and indexing issues * Website migrations and 301 redirects * Core Web Vitals and website-speed optimization Expected Deliverables 1. Complete technical SEO audit with prioritized recommendations 2. Identification of critical, high-priority, and lower-priority issues 3. Implementation of approved technical fixes 4. Correct schema markup for the organization, both locations, providers, and relevant services 5. Validation of all implemented structured data 6. Review and optimization of sitemap, indexing, redirects, and canonical tags 7. Recommendations for the website’s multi-location structure 8. Before-and-after performance summary 9. Documentation of all changes made 10. A clear ongoing SEO roadmap for the next three months Application Questions Please answer the following when submitting your proposal: 1. Please provide examples of multi-location websites you have optimized. 2. Have you worked with dental, medical, or healthcare websites? 3. What schema types would you recommend for a multi-location dental practice? Important We are looking for someone who can both identify and implement technical improvements. Please do not apply with a generic SEO package or a proposal focused primarily on backlinks, blog writing, or social media. Begin your proposal with the phrase “Multi-Location Dental SEO” so we know you have reviewed the complete project description.