Music Streaming Growth & Audience Development Specialist

Long-Term Independent Artist Growth Campaign We are seeking an experienced Music Streaming Growth & Audience Development Specialist to help build a legitimate, sustainable streaming audience for an independent recording artist. This is an ongoing campaign focused specifically on growing the artist across major streaming platforms, including: Spotify Apple Music TIDAL YouTube Music Amazon Music Deezer SoundCloud Audiomack Other relevant DSPs and music-discovery platforms Our long-term objective is to build toward 1 million legitimate cumulative streams while developing a real audience that follows, saves, shares, adds, and repeatedly listens to the artist's music. We understand that specific streaming results cannot be guaranteed. We are looking for someone with the expertise to develop and execute a legitimate strategy for reaching these objectives. What We Need This is not simply a playlist-pitching position. We want someone who understands how to take an independent artist with a small existing audience and systematically increase: Legitimate streams Monthly/active listeners Artist followers Saves and favorites Library additions Playlist additions Repeat listeners Catalog discovery Fan conversion Algorithmic discovery Cross-platform audience growth We want to build an audience that remains after individual promotional campaigns end. Responsibilities Depending on your expertise and recommendations, responsibilities may include: Developing an overall streaming-growth strategy Evaluating the artist's current streaming presence Identifying which DSPs offer the strongest growth opportunities Optimizing artist profiles across streaming platforms Developing release and catalog strategies Identifying songs with the greatest growth potential Audience and comparable-artist research Legitimate playlist strategy Independent curator outreach Platform-specific discovery strategies Fan-conversion strategy Save/favorite strategy Follower-growth strategy Repeat-listening strategy Smart-link and landing-page strategy Cross-platform audience development Tracking and analyzing campaign performance Continuously recommending changes based on results Paid Audience Acquisition We are particularly interested in candidates who understand how to use external marketing to create real streaming listeners and fans. Experience may include: Meta advertising Instagram/Reels promotion TikTok music campaigns YouTube advertising/discovery Google/YouTube audience targeting Smart links Landing pages Retargeting Similar-artist audience targeting Geographic audience testing Music conversion funnels Creator-driven traffic Influencer music campaigns We want someone who understands the difference between generating clicks and generating quality listeners who actually engage with the music. Streaming Platform Growth The specialist should understand that each streaming platform has a different ecosystem. We want strategies appropriate for platforms such as Spotify, Apple Music, TIDAL, YouTube Music, Amazon Music and other relevant services rather than simply duplicating a Spotify strategy everywhere. This includes identifying opportunities involving: Platform playlists Independent playlists Algorithmic discovery Radio/autoplay features Search and discovery Artist followers Saves/favorites Library additions User-generated playlists Catalog listening Repeat listening Data & Optimization This campaign should be managed based on results rather than assumptions. We want the specialist to monitor available data such as: Streams Unique listeners Followers Saves/favorites Library additions Playlist additions Repeat listening Streams per listener Traffic/listener sources Geographic growth Song-level performance Platform-level performance Advertising conversion Cost per acquired listener where measurable Fan retention Catalog consumption The specialist should use this information to recommend where campaign time and resources should be concentrated. Long-Term Objective Our primary long-term objective is: 1,000,000+ legitimate cumulative streams across streaming platforms while developing a sustainable fan base. We also want progressive growth in active listeners and followers rather than obtaining streams that disappear immediately after promotion ends. The objective is not simply: More streams. It is: Discovery → Listen → Save → Follow → Repeat Listen → Share → Fan We want marketing activity designed around moving listeners through that progression. Organic & Legitimate Growth Only We are NOT interested in: Bots Stream farms Artificial streams Fake followers Click farms Automated listening Fraudulent playlists Fake engagement Guaranteed-stream packages Any activity that violates DSP policies If your primary service involves selling a guaranteed number of streams, please do not apply. All growth must come from legitimate listeners and compliant marketing methods. We Want Your Expertise We will provide an initial vision and objectives, but we are not hiring someone merely to follow our marketing checklist. We want your expertise. You should be comfortable analyzing the artist and telling us: Here is where the artist currently stands. Here are the strongest opportunities. Here is what I recommend testing. Here is what the data showed. Here is what we should change. Here is where we should invest next. If there are streaming platforms, tools, marketing methods, communities, technologies, or opportunities we have overlooked, we expect you to bring those ideas to the campaign. Existing Team You will be part of a larger artist-visibility operation. Other team members will be working on areas such as media outreach, music blogs, reviewers, podcasts, creators, playlist research, sync/licensing opportunities, and broader visibility. Your primary responsibility will be streaming audience growth and fan development across DSPs. Collaboration and clear tracking will therefore be important. To Apply Please answer: Tell us about independent artists whose streaming audiences you have helped grow. Which streaming platforms do you have direct marketing experience with? Provide examples of measurable results you have achieved. How do you generate real listeners rather than simply purchasing playlist streams? How do you convert listeners into followers, saves, repeat listeners, and fans? What paid advertising platforms have you used for music? How do you determine whether streaming traffic is legitimate and high quality? What streaming and fan-conversion metrics do you monitor? How would your strategy differ between Spotify, Apple Music, TIDAL, YouTube Music, and other DSPs? If you were given an independent artist with a small current audience and a long-term objective of 1 million legitimate streams, what would your first 90 days look like? What streaming-growth opportunities do you believe most independent artists overlook? What would you need from us to begin? Please include case studies, screenshots, campaign results, or other evidence of previous streaming-growth work when available. Do not apply if your service primarily consists of guaranteed streams, bots, stream farms, or artificial engagement.