Need a Conversion Rate Optimization Expert for Home Services Business Website

# Conversion Rate Optimization (CRO) Specialist for Lead Generation Website We are looking for an experienced Conversion Rate Optimization (CRO) Specialist to help improve lead conversion rates across our websites. Currently, our sites are built on Lovable and GoHighLevel. We are driving a meaningful amount of traffic to our "Get a Quote" pages, but we're seeing significant drop-off before visitors submit their information. Your primary responsibility will be identifying conversion bottlenecks, designing and executing A/B tests, and improving lead conversion rates through a structured, data-driven process. ## Responsibilities * Analyze user behavior and conversion funnels to identify friction points * Develop and manage A/B testing roadmaps and experiments * Implement test variations and landing page improvements * Monitor analytics and performance metrics * Provide ongoing reporting, insights, and recommendations * Own the CRO process from analysis through execution * Collaborate with our team through Slack and provide regular updates ## Requirements * Proven experience in Conversion Rate Optimization (CRO) * Strong understanding of A/B testing methodologies and statistical significance * Experience with landing page optimization and lead generation funnels * Ability to independently implement changes and manage testing workflows * Strong analytical and reporting skills * Fluent English communication skills * Comfortable working asynchronously through Slack ## Preferred Experience * Experience working with real estate, appraisal, home services, or local lead generation businesses * Familiarity with GoHighLevel and modern website builders * Experience optimizing quote request forms, lead capture pages, and service-based funnels ## To Apply Please include: * A brief overview of your CRO experience * 2-3 relevant case studies or examples of past work * Results achieved (conversion rate improvements, lead volume increases, etc.) * Your availability and preferred working arrangement We are looking for a true CRO practitioner who can take ownership of the testing process, improve performance, and help us generate more qualified leads. If you've successfully optimized lead generation funnels before, we'd love to speak with you.