Need Help Lowering My CPM and Lead Cost With Meta Ads

I’m looking for someone who has specifically fixed high CPMs in Meta ad accounts before as my lead cost is getting too high. Historically, my CPMs were: Messenger ads: ~$39 Free report campaigns: ~$55 Consistently under $60 After running VSL campaigns for a prolonged period, CPMs increased significantly. I want someone who can diagnose why this happened and how to get CPMs back down, especially as I move back into Messenger/DM and lead-gen campaigns. When applying, please tell me: Have you fixed this exact type of CPM problem before? What caused it? What did you do to fix it? What were the CPMs before and after? I’m not looking for general Meta ad management. I’m looking for someone with proof they’ve solved this problem.