Need a Paid Ad's specilist for Facebook and Instagram

We are looking for an experienced and results-oriented **Paid Ads Specialist** to manage our **Facebook and Instagram advertising campaigns** for my coaching business. We offer a free masterclass to potential clients and then upsell them to a 5-day challenge. The goal is to drive targeted traffic to our free masterclass and efficiently convert leads into participants for the 5-day challenge. The offer at the Free Masteclass is $47, $297 and $997. As our Paid Ads Specialist, you will be responsible for the entire Facebook and Instagram ad strategy— optimizing the campaigns for the best results. If you have a deep understanding of social media advertising and a track record of success in the coaching or educational space, I want to hear from you! Do not apply if you only do e-commece paid ads. I need people who are understand the coaching industry and my online business model. **Key Responsibilities:** - Develop and implement Facebook and Instagram ad strategies to drive sign-ups for our **free masterclass**. - Create high-converting ad creatives (images) tailored to our target audience in the coaching and self-improvement space. I do create my own video ads for the creatives. - Optimize campaigns to move leads from the free masterclass to the 5-day challenge. - Set up retargeting campaigns for individuals who have shown interest but haven’t signed up yet. - Monitor, analyze, and report on the performance of ad campaigns (including ROAS, cost per lead, conversion rates, etc.) and adjust strategies to maximize results. - A/B test ads, landing pages, and funnels to improve performance. - Stay up-to-date with the latest trends and best practices for Facebook and Instagram advertising, particularly in the online coaching industry. **Qualifications:** - Proven experience in running Facebook and Instagram ad campaigns, especially in the coaching, course creation, or online education space. - Expertise in using **Facebook Ads Manager** and **Instagram Ads** for lead generation and sales conversions. - Strong understanding of funnel marketing, particularly how to nurture leads from a **free offer** (masterclass) into paid offers (5-day challenge). - Experience creating and testing ad creatives (copy, images, video) and optimizing for conversions. - Ability to analyze performance data and make data-driven decisions. - Knowledge of retargeting strategies and the Facebook pixel. - Excellent communication and project management skills. **Preferred Skills:** - Experience with sales funnel optimization. - Familiarity with platforms like **ClickFunnels and Go High Level. - Certification in Facebook Blueprint or similar credentials is a plus. We’re excited to find a passionate and results-driven specialist who can help us grow our coaching business and bring in high-quality leads for our programs!