New logo design needed for off-court Squash brand

Posted 4 weeks ago

Worldwide

Summary

STROKE is a contemporary lifestyle brand inspired by the heritage and culture surrounding squash. The brand is rooted in racquet sport, but is not a performance sportswear brand. Think understated, timeless and editorial rather than technical or athletic. The aesthetic draws inspiration from vintage British Commonwealth squash clubs, old tournament posters, Ivy style sportswear and modern heritage brands such as Rowing Blazers and Aimé Leon Dore. Wilson Tennis and Ralph Lauren are also big inspiration I am looking for a logo system rather than a single logo. This could include: * A primary wordmark * A secondary mark or monogram * Typography exploration * A subtle emblem or crest (optional) The logo should feel: * Elegant * Understated * Timeless * Intellectual * Premium * Heritage inspired * Fashion-first Please avoid: * Crossed rackets for the logo (Although there will be some garments made in future for this e.g The Ralph Lauren Wimbledon collection (But for squash)). * Squash balls * Generic sports logos * Aggressive or performance aesthetics * Overly vintage or distressed effects * Obvious shields or mascots I am particularly interested in typography-led solutions. The brand should feel equally comfortable on a sweatshirt, a woven label, an embroidered cap or a printed publication. The goal is to create something that feels like an established heritage brand rather than a startup clothing company. Please note there currently doesnt exist a premium off-court Squash Brand so this is a really exciting opportunity to make this come alive in the industry. I have attached a screenshot just of my iitial idea of the elements. I think the 'S' is kinda cool, but these are quite unoriginal used created with Canva fonts :) Instagram page is quite new and does not advertise any products although a few samples are thrown in the content. https://www.instagram.com/stroke.club/

  • Less than 30 hrs/week
    Hourly
  • < 1 month
    Duration
  • Expert
    Experience Level
  • $20.00

    -

    $45.00

    Hourly
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Graphic Design
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:3 weeks ago
  • Hires:
    1
  • Interviewing:
    3
  • Invites sent:
    1
  • Unanswered invites:
    0
About the client
Member since Jun 24, 2026
  • DEU
    Dusseldorf8:49 AM
  • $149 total spent
    1 hire, 1 active
  • 5 hours

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