Nutra Facebook Ads Are Bleeding Budget and We Need It Fixed

The account isn't broken in one obvious place. It's leaking from several at once. Acquisition costs have crept up month over month, conversion volume swings around without a clear reason, and when we pull the data to figure out what's actually working, the answer is murkier than it should be. Some audiences look okay on paper. Creatives run until they stop. Nobody's sure where the funnel is losing people. We need someone in the account consistently, not parachuting in for a one-time fix. That means managing active campaigns, restructuring what needs restructuring, and making optimization calls based on what the numbers are actually saying rather than gut feel. Audience testing matters here. So does creative feedback. We've been running variations without a real testing rhythm and honestly it shows. The Nutra space adds its own wrinkles. Messaging has to stay compliant, the buyer cycle is short, and direct-response mechanics are the whole game. Someone who hasn't worked in this vertical before is going to spend the first few weeks figuring out things we can't wait to relearn. Reporting needs to be clear enough that non-media people can follow it. Wasted spend flagged, drop-offs identified, recommendations written so they can actually be acted on. We're not looking for decks. We want the account getting better in real time.